What are the responsibilities and job description for the Director Of Growth - DTC E-commerce brand (500+ employees) position at Three Pillars Recruiting?
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The Role :
The Director of Growth will lead our company's strategy and execution across all acquisition marketing channels, both digital and offline, with a focus on strengthening internal capabilities. This pivotal role requires a data-driven, performance-focused leader who can scale customer acquisition efficiently while overseeing a growing team. The ideal candidate will have deep expertise in performance marketing, with a proven ability to balance data insights, creative strategy, and team leadership.
This is a high-impact leadership role, reporting to the EVP of Growth & eCommerce, with responsibility for driving measurable growth and optimizing spend across all acquisition channels.
What You'll Do :
Develop and Execute Acquisition Strategy : Responsible for developing the strategy and executing across all digital and offline acquisition channels, including paid social, SEM, display, affiliates, linear TV, CTV / OTT, radio, podcasts, and direct mail
Optimize Performance : Drive media buying, channel allocation, and campaign strategy to maximize growth while maintaining efficient ROI
Team Leadership : Assist with building, managing, and mentoring a growing in-house team of acquisition marketers; oversee agency and third-party relationships, ensuring alignment and accountability
Creative Collaboration : Partner with internal creative teams and others to develop compelling, conversion-driven marketing assets
Data-Driven Insights : Utilize data analytics and reporting to track performance, uncover opportunities, and inform strategic decision-making
Test & Learn : Lead the development and execution of testing plans to optimize channel strategies, creative approaches, and audience targeting
Cross-Functional Collaboration : Work closely with the eCommerce, CRM, Creative, Analytics, and Product teams to align acquisition efforts with broader business goals
Market Trends : Stay ahead of industry trends and competitive activity, incorporating new strategies and platforms into the acquisition mix
What You'll Bring :
Experience : 8 years in performance marketing, with a strong track record of scaling digital and offline acquisition efforts. Experience in direct-to-consumer (DTC) or eCommerce is a major plus
Leadership Skills : Proven ability to build and lead high-performing teams, fostering a collaborative and results-driven culture
Channel Expertise : Deep knowledge of digital platforms (Meta, Google Ads, TikTok, etc.) and offline channels (TV, Radio, Podcast)
Analytical Mindset : Strong analytical skills, with experience in data analysis, reporting, and attribution
Creative Eye : Ability to collaborate on creative development, ensuring assets align with both performance and brand goals
Strategic Vision : Capable of seeing the big picture while managing details and execution across multiple channels
Communication : Exceptional at presenting data and insights clearly to senior stakeholders
What We Offer :
A high-growth and rewarding role in a foundationally strong and rapidly evolving business
Excellent benefits, including a 401K match.
Paid maternity, adoption, and paternity leave.
A hybrid work environment in our state-of-the-art Jersey City office.
EEO Statement :
Our company is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.
Job-2874855
