Director of Inside Sales

As our Inside Sales Director, you’ll own and lead the entire direct-to-consumer sales function. You’ll build and scale a high-performing inside sales team, define the strategy, and drive revenue growth through data-driven decision-making, world-class leadership, and a deep understanding of customer needs in the edtech and cybersecurity space.

This is a strategic and tactical role—you’ll be setting direction and getting into the weeds, with a direct impact on company growth.

Key Responsibilities

• Execute the overall DTC sales strategy, ensuring alignment with company goals and revenue targets.
• Hire, develop, and lead a growing sales team including SDRs
• Own forecasting, sales performance metrics, team quotas, and CRM hygiene.
• Partner closely with Marketing to align on lead generation, funnel optimization, and lifecycle conversion strategies.
• Drive continuous improvement in the sales process, including playbooks, scripts, training materials, and conversion tactics.
• Analyze customer behavior and feedback to refine messaging and product-market fit for the DTC audience.
• Implement scalable systems and processes to support a growing team and pipeline.
• Report on sales KPIs and insights to the executive team regularly.
• Foster a high-performance culture focused on coaching, accountability, and mission-driven selling.

Qualifications

• 5 years of experience in sales leadership roles, including managing DTC or inside sales teams.
• Strong track record of meeting or exceeding revenue targets in a high-velocity sales environment.
• Experience in edtech, SaaS, or direct-to-consumer sales (cybersecurity or tech training preferred).
• Deep understanding of customer acquisition funnels, B2C buying behavior, and sales performance metrics.
• Proven experience with CRM systems (HubSpot, Salesforce, etc.) and sales analytics tools.
• Excellent leadership, coaching, and communication skills.
• Entrepreneurial mindset with a bias for action and continuous learning.