What are the responsibilities and job description for the Marketing Director position at Titan Hospitality Restaurant Group?
A marketing director's responsibilities include:
- Significant campaigns: Overseeing major marketing projects within the company. Assist in the sales growth at each unit with creative ideas and marketing strategies
- Market research and analysis: Researching trends in the market and competitors to develop marketing strategies
- Strategic marketing planning: Developing and implementing a marketing strategy that aligns with the company's objectives
- Communication: Converting complex ideas into actionable information for the marketing team
- Marketing management: Controlling and operating marketing activities
- Product input and marketing aspects: Driving the go-to-market strategy for a company's products
- Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies
- Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective
- Research competitors to stay current with similar products or services on the market
- Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients
- Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company
- Create and maintain a successful brand and image that attracts customers to the product or service
- Develop marketing strategies for new products or services that comply with current company standards
Other duties of a marketing director include:
- Creating an annual marketing budget with outside Marketing Company
- Developing brand strategies
- Maintaining and building the company's social media pages and marketing websites working with the Marketing Company
- Identifying and creating new business opportunities, events and specials
- Adjusting marketing plans based on customer trends and preferences