What are the responsibilities and job description for the Bamboo Marketing Strategist position at Totally Bamboo?
About Totally Bamboo
We're a leading designer and manufacturer of specialty housewares products headquartered in California. Our mission is to create sustainable products that complement mealtimes and social gatherings worldwide.
**Job Summary**
This position reports to the VP of Marketing, responsible for scaling our ecommerce revenue through strategic paid media, SEM, and third-party marketplace advertising. Your expertise in performance marketing will drive measurable ROI and customer acquisition across platforms like Amazon, Walmart, and Meta.
**Key Responsibilities**
- Develop and execute paid social media strategies across Meta and other platforms, collaborating with the Marketing team and content creators to test and optimize ad performance.
- Manage advertising efforts across all third-party ecommerce platforms, including Amazon Seller Central, Walmart Seller Center, and Target.com. Optimize existing campaigns and conduct regular testing to launch new and improved strategies.
- Launch, manage, and optimize paid SEM. Partner with the team to refine and execute SEO strategy, leveraging keyword research and content optimization to enhance search rankings.
- Collaborate with the VP of Marketing to establish performance marketing goals. Regularly report on related KPIs and provide recommendations for improving performance.
