What are the responsibilities and job description for the Senior Strategist position at TPN?

Summary

Join TPN as a Senior Planner and Help Shape the Future of Commerce!

Are you a strategic thinker with a passion for uncovering insights that drive meaningful change? At TPN, we're looking for a Senior Planner who gets the modern retail landscape and how best to reach people as they fluidly move between being consumers into shoppers, buyers and influencers across a wide range of CPG categories.

Our ideal candidate has experience in the grocery, drug, c-store and mass channels, with background working on CPG brands. This person should be skilled at both conducting and analyzing qualitative and quantitative research, and confident using syndicated tools like Gartner Insights, Simmons, IRI, Numerator, Nielsen, and others.

A key part of this role is the ability to uncover insights that inspire both creative ideas and effective activation plans. You’ll need the strategic expertise to develop everything from single marketing initiatives to full-year marketing calendars, balancing a mastery of tactical details with big-picture thinking.

This Senior Planner will be joining the ranks of an award-winning, creative commerce planning team that is both collaborative and future-thinking. TPN is committed to creating opportunities for growth and development for all members of our planning team, as well as exemplifying TPN Soul (empathy, curiosity, collaboration, respect, drive) in everything we do. Come be a part of something great with us!

Core Accountabilities

Develop Commerce Marketing Strategies :

Collaborates with commerce marketing teams across CPG categories (e.g., cleaning, tobacco, alcohol) and channels (Mass, Grocery, Drug, Club, C-Store, etc.)
Serves as a key planning resource for larger strategic commerce marketing initiatives to small quick-turn projects
Leads Commerce Marketing planning initiatives from creating the guiding strategic framework that starts with engaging target shopper, to pulling that over-arching shopper strategy down to customer specific commerce marketing plans at all major retailers
Identifies and integrates the right touchpoints and activations, whether digital or traditional, for the behavior our clients’ brand is looking to influence
Utilizes planning tools and client-provided research to glean and integrate actionable insights and proof points into work

Foster Collaboration, Curiosity & Confidence :

Supports Planning Director and VP on yearly planning and project-based work

Builds strong working relationship with internal and external teams to become their trusted strategic planning partner

Demonstrates ability to be coached and has a passion for learning

Stay culturally curious, embracing and integrating trends and modern solutions into the work and how they do the work

Assists with ad hoc projects, including new business and internal initiatives

Core Skills

Marketing Skills Shopper and Retail Digital Marketing Industry / Customer Insight Creative Strategy, Segmentation Marketing Process Test / Learn Results

Exceptional creative brief writing and journey mapping skills

Ability to formulate smart, forward thinking POVs on industry related topics

Proficiency of common planning tools including : Mintel, Experian Simmons, Path to Purchase Institute, IRI, Nielsen, NRF, Stylus / Iconoculture, Trendwatching, Numerator or Household Panel databases etc.

Understands the difference between data and an insight and knowing how to identify the latter

Ability to think in terms of the path to purchase for our clients’ brands with rigorous discipline

Knowledge of Grocery, Specialty Grocery, Drug, Dollar, Club, Mass Merchant retail channels

Strong communication and presentation skills

Self-starter with effective time management and multitasking abilities

Strong problem-solving skills and a willingness to innovate

Manages the daily priorities and see the next opportunities for our clients – proactively propose initiatives

Collaborative and a good team player who can build relationships with internal and external teams

Sound business and professional ethics

Requirements

Years Experience : 3-5 years in Strategy Development and Planning roles

Experience in Commerce / Shopper Marketing / Activation / Promotion Agency OR Client Marketing / Channel Management

Education : Four-Year Degree (preferred but not required)

Job Type : Permanent, Full-Time

Projected Salary : The projected salary for this role is between $70,000 - $80,000

Department : planning

This is a full time position

Salary : $70,000 - $80,000

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