What are the responsibilities and job description for the Content Creator position at Trend Capital Holdings, Inc.?
ABOUT THIS JOB
LUNA is changing the way people experience insurance. The industry is stuck in the past—confusing policies, pushy agents, and a process that feels outdated. We’re here to make insurance seriously simple.
In our start-up culture we celebrate collaboration with others in the room who take ownership of their department and build together. We do not tolerate the need for micro-management, dependence on a manager to guide workflow, or lack of pro-active communication - you are expected to lead the way of your role.
The role we’re looking for is a Content Creator to help us tell the “Seriously Simple” story. You’ll be at the forefront of our brand—creating, engaging, and building a community online. This is a rare opportunity to join a fast-growing, tech-driven startup before we scale to millions of users.
If you love creating impactful content, being on camera, and shaping how people think about a brand, this is the perfect role for you. If you are on-board with the culture of celebrating collaboration and executing with excellence and urgency, you will fit our start-up culture.
OUR MISSION VALUES
LUNA’s mission is simple: Change the way people experience insurance and how agents do their jobs.
We believe in:
Simplicity – Insurance should be easy to understand, easy to use, and easy to trust.
Transparency – No hidden fees, no complicated language—just clear, honest insurance.
Efficiency – We use cutting-edge technology to make getting insured fast and seamless.
Reliability – Customers should always feel secure, knowing they’re covered.
Empowerment – We put control back into the hands of our customers and agents.
Honesty Caring – We prioritize people over policies.
RESPONSIBILITIES
Content Creation Production – Develop, script, and produce high-impact short-form video content (Reels, TikToks, YouTube Shorts) that educates and engages our audience.
On-Camera Engagement – Serve as the face of LUNA, appearing in videos to connect with our audience and communicate complex insurance topics in an approachable way.
Social Media Strategy – Plan and manage a content calendar to ensure consistent, trend-driven content across multiple platforms.
Performance Optimization – Analyze content performance, track engagement metrics, and refine strategies to maximize reach and impact.
Community Engagement – Respond to comments, interact with followers, and build an engaged online community around LUNA.
Trend Awareness – Stay ahead of social media trends, platform updates, and viral content to ensure LUNA remains relevant and innovative.
REQUIRED KNOWLEDGE SKILLS
Strong On-Camera Presence – Comfortable speaking on camera with a natural and engaging delivery.
Content Development Expertise – Ability to script, shoot, and edit short-form videos optimized for social media.
Social Media Knowledge – Deep understanding of TikTok, Instagram, Meta, YouTube, and LinkedIn, including best practices for each platform.
Creativity Storytelling – Proven ability to turn complex topics into compelling, digestible content.
Analytical Mindset – Experience using analytics tools to measure content performance and adjust strategies accordingly.
Fast Adaptable – Ability to pivot quickly and create timely content in response to trends.
Self-Starter – Highly motivated and able to work independently while collaborating with cross-functional teams.
Please watch prior to the interview.
$100M CEO Explains: How to Grow on Social Media
Our company offers great benefits: full healthcare package (medical, dental, vision, life), 401k with a company match, flexible schedule, catered lunch, coffee, tea and snacks, paid parking, competitive pay, and much more! Anyone who joins our team will have great potential for career and personal growth.
