Job Description
Job Description
Associate Brand Manager
Hybrid to White Plains, NY
Our client is a privately held, family-owned personal care company based in White Plains, New York with revenues approaching $500mm. They have grown consistently and resiliently over the last seven decades.
Role Summary :
The Assistant Brand Manager supports the brands by leading executional efforts in developing and implementing brand marketing plans and new product launches. This contributes to the achievement of BU's annual and long-term sales and profitability goals.
Duties / Responsibilities :
1. Market and Competitive Analysis :
- Analyze business performance, market trends, and consumer need-states using Nielsen / IRI and Amazon data.
- Maintain a repository of competitor activities across all channels, including social media and Amazon.
- Provide actionable insights for new campaigns, promotions, and product innovations.
2. Product Commercialization and Sales Support :
Assist in the launch of new products in the US market, ensuring coordination across functional teams and adherence to timelines.Develop and maintain sales support materials in collaboration with the Sales department.Manage creative assets, ensuring they align with brand strategy and are up-to-date.3. Budget and Expense Management :
Monitor and control brand-specific budgets, working closely with Finance to manage forecasts and expenses.Track and manage expenditure on coupons, promotions, and market research.4. Marketing and Promotional Execution :
Support the development and execution of promotional and advertising strategies.Coordinate with external suppliers and internal teams for the creation of marketing materials and campaigns.Oversee the proofreading and editing of marketing content to ensure accuracy and brand consistency.5. Research and Reporting :
Assist in market research efforts, liaising with the Market Research Manager to ensure timely delivery and analysis of research outputs.Prepare and update regular reports for internal stakeholders, including SEC and operations meetings.Conduct post-activation analysis of brand plans and manage related budgets.6. Communication and Coordination :
Communicate marketing programs to internal teams, ensuring clear understanding and implementation.Develop presentations and coordinate meetings to facilitate effective information sharing.Handle ad-hoc information requests and perform other related duties as needed.Knowledge, Skill and Ability Requirements :
Strong analytical skills with ability to present insights based off of analysisSolid understanding / extensive user of core Social Media platforms and AmazonComputer skills in Excel and PowerPoint. Power BI knowledge is a plusAbility to thrive in entrepreneurial environment. Must be a self-starter.Education and Experience
Bachelor's degree is required. A major in business / marketing is preferred. MBA is a plus.3-4 years of relevant work experience (if candidate does not have an MBA, experience must be in marketing or brand management)Working Conditions
Office environment. At least two days in the office (Tuesdays & Wednesday) additional days may be required by the manager, based on business priorities.
Company Description
A high growth state marketing technology company with incredible culture and growth potential.
Company Description
A high growth state marketing technology company with incredible culture and growth potential.
