What are the responsibilities and job description for the Lead Platform Specialist (Google Marketing Platform) position at TRKKN?
At TRKKN, what excites us is using a data and AI-driven approach to take our clients’ business to the next level. We proudly stand as one of the leading Google Analytics, Cloud, and Marketing Platform Premier Sales Partner both within North America and globally. We support clients with enterprise tech licensing, consulting, in-housing & upskilling, and pioneer innovative digital solutions through our advanced implementation services.
TRKKN was established in Germany in 2008 and has grown to encompass teams across 20 countries. Our close partnership with Google allows us to hone specialized expertise at the cutting edge of marketing technology. We’ve built a legacy of excellence by leveraging the skills of our diverse talent network to solve the challenges faced by trailblazing brands.
Joining TRKKN means becoming an integral part of a dynamic, global team. Our TRKKN North America team is centered around three foundational principles : curiosity, collaboration, and client success. We are driven by a relentless desire to learn, engage in transformative projects, and deliver measurable impact for both our partners and clients. Here, you'll find an environment that encourages initiative and fosters professional growth, where every day offers new opportunities to shape both our team and industry.
As a Lead Platform Specialist, you will manage a team of junior and mid-level specialists, ensuring the smooth delivery of Google Marketing Platform solutions to clients across their entire lifecycle. From onboarding to day-to-day support, escalations, growth initiatives, and beyond, you'll play a key role in driving client satisfaction and fostering long-term relationships. You’ll work closely with clients and your team to identify strategic opportunities for growth, while overseeing the development and success of your team. This role requires a blend of client management, leadership, and deep platform expertise, enabling you to lead both your team and your clients toward achieving their marketing objectives.
Responsibilities
- Team Leadership and Support : Lead a small team of Platform Specialists, ensuring effective management of client portfolios, facilitating team collaboration, and providing guidance on complex client issues and escalations.
- Client Relationship Management : Oversee the end-to-end client lifecycle, from onboarding to day-to-day management, support, and opportunities for client growth, ensuring high levels of satisfaction and retention.
- Strategic Growth Initiatives : Proactively identify and pursue opportunities to grow client investments in Google Marketing Platform, working with clients to optimize their strategies and expand platform usage.
- Process and Efficiency Improvements : Lead initiatives to refine internal processes, workflows, and documentation, ensuring consistency and efficiency across the team’s operations and improving client outcomes.
- Collaborate with Internal Stakeholders : Work closely with internal teams, including Sales, AdTech and Solutions Consulting, Digital Analytics, and Google’s product support teams, to align on client needs and provide strategic insights.
Requirements
Education & Experience
Skills & Mindset