Demo

Director, Digital Marketing Strategy - Partnerships

TRSS
Frisco, TX Full Time
POSTED ON 1/14/2025
AVAILABLE BEFORE 4/8/2025

For this role, we are seeking an experienced Director of Partner Marketing to join our demand generation team and drive go-to-market strategies with key, strategic service Partners.

Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.

Reporting to the Vice President of Marketing Strategy, the ideal candidate will work in our Frisco, TX office and play a pivotal role in defining, building and scaling our global partnerships business. This position requires a track record of proven results in Partner marketing, creating partnership programming and delivering measurable business outcomes.

About the Role

In this opportunity as Director, Digital Marketing Strategy - Partnerships , you will :

  • Own relationship with the Partnerships & Alliances GM and its team; serve as primary demand generation contact and translate Partnerships targets and objectives into impactful marketing strategies and plans.
  • Support strategic vision and roadmap for high-value partnerships to accelerate brand and product awareness, increase partner-sourced pipeline and drive new sales.
  • Direct partner co-sell, re-sell and referral marketing efforts in conjunction with Partnerships, Sales, Content and Product Marketing teams across the globe; shape strategy, messaging, and content for campaigns.
  • Build and maintain relationships with key service partners and systems integrators; work with external Partner marketing teams to understand shared goals, create joint marketing campaigns and attend planning calls regularly to ensure flawless execution of programs.
  • Define and develop Partnerships playbook and standardized programming to drive internal / external execution of objectives and achieve consistency and scale across the organization.
  • Accelerate Partner sales and demand through various marketing activities (tradeshows, webcasts, social media, etc.), providing thought-leadership and partner expertise as needed.
  • Establish regular tracking mechanisms including standardized reports, clear attribution rules and measurement of results including performance of MDF funds.
  • Accountable for partner Key Performance Indicators (KPIs), ensuring the achievement of annual partner pipeline targets and marketing-attributed sales targets.

About You

You're a fit for the role of Director, Digital Marketing Strategy - Partnerships if your background includes :

  • Minimum of 8-10 years of relevant experience in demand generation roles, with 5 years experience in alliances, ecosystem or partner marketing.
  • Ability to think strategically and analytically about business opportunities with strategic partners.
  • Proven success in managing campaign objectives that achieved pipeline and revenue growth, including budget management.
  • Track record of data and results-driven marketing.
  • Excellent at collaboration and communication in a matrixed environment.
  • Skills and Competencies :

  • Excellent relationship and influence management skills with both internal and external executives, stakeholders and strategic partners.
  • Experience working and collaborating with cross-functional teams and in navigating a complex, global organization.
  • Strong understanding of current industry trends.
  • Effective communication and presentation skills.
  • Strong analytical skills including deep understanding of MDF funds and Partner KPIs.
  • Ability to multitask, prioritize workload, work independently, adapt to the needs of a growing business and meet deadlines under time pressure.
  • What's in it For You?

    Hybrid Work Model : We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

    Wellbeing : Comprehensive benefit plans; flexible and supportive benefits for work-life balance : flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

    Culture : Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

    Learning & Development : LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

    Social Impact : Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

    Purpose Driven Work : We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

    In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceed the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits : optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan. Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. Eligible office location(s) for this role include one or more of the following : Chicago, IL; Frisco, TX; Houston, TX; fully remote location. For these locations and any eligible US locations not otherwise noted, including for fully remote location if applicable, the base compensation range for this role is $137,900 - $256,100. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.

    Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most : advising, advocating, negotiating, governing and informing.

    We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them.

    Accessibility

    As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex / gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity / Affirmative Action Employer providing a drug-free workplace.

    We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

    J-18808-Ljbffr

    Salary : $137,900 - $256,100

    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Director, Digital Marketing Strategy - Partnerships?

    Sign up to receive alerts about other jobs on the Director, Digital Marketing Strategy - Partnerships career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $192,552 - $255,668
    Income Estimation: 
    $259,153 - $398,379
    Income Estimation: 
    $224,174 - $324,780
    Income Estimation: 
    $250,488 - $395,618
    Income Estimation: 
    $183,063 - $261,530
    Income Estimation: 
    $224,174 - $324,780
    Income Estimation: 
    $78,368 - $109,200
    Income Estimation: 
    $102,658 - $147,827
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Job openings at TRSS

    TRSS
    Hired Organization Address Los Angeles, CA Full Time
    Reuters is seeking a Breaking News Correspondent (Level 1 Journalist) in Los Angeles or Washington, DC to join its U.S.-...
    TRSS
    Hired Organization Address Mc Lean, VA Full Time
    Director, Strategic Capture Are you passionate about the chance to bring your business development and leadership experi...
    TRSS
    Hired Organization Address Palo Alto, CA Full Time
    Employer Industry : Tax Technology SolutionsWhy consider this job opportunity : Salary up to $289,600Comprehensive benef...
    TRSS
    Hired Organization Address Ann Arbor, MI Full Time
    Thomson Reuters is seeking a talented product marketing leader to drive market awareness, innovation, and expansion with...

    Not the job you're looking for? Here are some other Director, Digital Marketing Strategy - Partnerships jobs in the Frisco, TX area that may be a better fit.

    Director, Strategy (Go to Market)

    Academic Partnerships, Dallas, TX

    AI Assistant is available now!

    Feel free to start your new journey!