What are the responsibilities and job description for the Manager, Field Marketing Strategy position at Academic Partnerships?
Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.
Day In a Life :
The essential functions of this role are as follows :
- Leverage databases (Salesforce, HubSpot, ZoomInfo, Hoovers, and others) to identify prospective customers for outreach. Partner with internal teams to design automated digital marketing outreach to assist in generating opportunities.
- Provide performance oversight for partners and programs, ensuring Field Marketing reports are actively monitoring and analyzing lead volume, quality and conversions. As necessary, assisting with analyses; proactively informing Director, channel leaders, and cross-functional leaders of key findings; and strategizing on action items and solutions.
- Identify new and emerging opportunities as well as potential risks
- Continuously participate in refining the training program for new and established Field Marketing team, ensuring alignment with Risepoint's goals and values.
- Deliver training on sales skills, client relationship management, and account growth using existing content and processes.
- Provide coaching and development guidance to Directors, offering personalized feedback and action plans for improvement based on analyzed data.
- Proven track record of meeting and exceeding MBOs and or sales targets and other objective measures of success
- Demonstrated analytical toolkit
- Exceptional leadership, management and communication skills.
- Perform in accordance with Risepoint Policies.
- Perform other duties as assigned.
What You'll Need for Success :
You must meet the following requirements to be considered for employment :
Risepoint is an equal opportunity employer and supports a diverse and inclusive workforce.
Risepoint offers the following comprehensive benefits :
Supplemental Benefits :
Personal and Professional Development :
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
