Open position in all True Media office locations including St. Louis MO, and Minneapolis, MN; Hybrid work schedule : 3 days in the office, 2 days working from home
The Director of Strategy, Business Development, and Growth will be a key member of our leadership team, playing a pivotal role in new business and strategic planning. With extensive expertise in integrated media planning and a deep background in research and insights, they will drive creative opportunities to expand and enhance our agency's growth. This role is crucial in managing a fast-paced new business pipeline, helping to shape the future of our agency’s growth while expanding our strategic capabilities.
As a key lead across the Integrated team, they will provide strategic support and ownership to new business pitch process and work with our Research and Insights team to expand on our tools and methodologies. This role will have a strong understanding of advanced measurement and the ability to structure measurement strategies. They will also help support our current client accounts, to help inform and drive stronger strategies that help with retention as we evolve our media planning product.
Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
New Business :
- Will be main point of contact and strategy lead for all new business and growth opportunities.
- Develop strategic procedures and frameworks that allow for us to move in a fast-paced environment to address incoming RFPs and delivery high-level work to support our growth pipeline.
- Utilization of advanced research tools to develop insights and uncover opportunities that outline market, industry, competitive and media trends.
- Identify current gaps in research, to identifying pockets of opportunity to strategically incite future actions and project that will bring significant value to our agency, clients and creative.
- Develop decks that are customized to each project with a high-level of storytelling that are built on strategic pillars and principles.
- Support the development of strong measurement strategies.
- Foster a space for communication within the team by establishing strong connections and implementing feedback loops to enhance training and education.
Integrated Media Planning and Strategy Development :
Support our current Integrate planning team on research, strategy and channel planning.Ensure media strategies are aligned with client objectives, target audiences, media and industry landscape while supporting campaign goals.Support the agency on the development of media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.Develop content and support agency POVs / Case studies that drive our strategic view on media.Research and Insights :
Work with our Research and Insights team to develop a foundation on the ever-evolving industry, category, and market trends that inform new business projects and allow us to support our Integrated Planning teamsUnderstand all capabilities and tools that are needed for research and analysis, including audience insights, competitive landscape, consumer journey, market trends, and industry / category knowledge. Ensure the development of clear, actionable insights to inform and enhance the Integrated Media plan.Guide and provide support the Integrated team as they manage recommendations into the evolution of our tools and products to enhance our planning and strategy capabilities.Develop points of view (POVs) and maintain a clear understanding of the evolving media landscape, emerging technologies, and other critical factors shaping the industry.Measurement and Reporting :
Support the agency in the use of advanced measurement tools and methodologies to ensure we level up client media effectiveness.Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.Create learning agendas within the measurement plan to guide insights and optimization efforts, ensuring clear hypotheses, methodologies, and timelines are established.Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
7-10 years in strategic planning, along with research and insights expertise. (New Business experience is highly preferred)7-10 years of experience in a traditional and digital media planning / buying position at an advertising / media agencyExperience delegating assignments to a fully developed integrated media team and providing oversight on project development, deliverables and adhering to timelines.Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.Proven ability to analyze data and market research to identify trends and make data-driven decisions.Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Vivix, MarketMate, etc.)Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.Education
A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and / or training; or an equivalent combination of education and experience.Total Perks Package
The chance to be a part of a growing company and the next success storyAmazing opportunities for career developmentRecognition programsEmployee referral bonusHybrid work schedule; 3 days in the office, 2 days working from homeFun and collaborative work environmentCasual dress codeInsurance Coverage (medical, dental, vision, life, and disability)401(k) retirement plan, with employer 3% matchWork / life benefits, including mental health and wellbeing supportRobust Paid Time Off program, increasing with years of employmentPaid holidays, including agency closing Christmas Eve-New Years DayMaternity, Paternity, and Adoption Paid Time Off, plus Voluntary Paid Leave Bank
