Senior Vice President of Sales and Marketing

Description

True North Holdings is a diversified portfolio of innovative businesses dedicated to operational excellence, growth, and market leadership. At its core is True North, the flagship brand providing best-in-class back-office operations, including bookkeeping, revenue cycle management, accounting, and payroll services to clients across 43 states.

True North Holdings is seeking a strategic and results-driven Senior Vice President (SVP) of Sales and Marketing to lead revenue-generating initiatives across all business units. The SVP will develop and execute innovative sales and marketing strategies to drive growth and market leadership. Reporting directly to the CEO, this executive will play a key role in shaping the company’s go-to-market strategies, building high-performing teams, and fostering cross-functional collaboration to achieve the company’s strategic objectives.

Key Responsibilities:

• Sales and Revenue Leadership: Develop and implement sales strategies to achieve revenue targets across all business units. Lead and manage the sales team to ensure consistent performance and accountability.

• Marketing Strategy and Execution: Oversee the design and execution of integrated marketing campaigns to strengthen brand awareness, generate leads, and support business objectives.

• B2B Sales Focus: Utilize expertise in business-to-business (B2B) service-based sales to identify opportunities, deepen customer relationships, and expand market presence.

• Team Leadership: Recruit, mentor, and lead top-tier sales and marketing professionals, fostering a culture of collaboration, accountability, and excellence.

• Cross-Functional Collaboration: Partner with business unit leaders to ensure alignment of sales and marketing strategies with operational capabilities and company goals.

• Data-Driven Decision Making: Leverage analytics to track performance, forecast revenue, and refine strategies to maximize growth.

• Market Expansion: Identify new markets, industries, and growth opportunities, and create strategies to capture market share.

• Brand Development: Drive initiatives to enhance brand positioning and visibility across multiple markets and business units.

Qualifications

Qualifications:

• Bachelor’s degree in business, marketing, or a related field (MBA preferred)

• Proven track record in senior sales and marketing leadership roles, with demonstrated success in driving revenue growth in a B2B service-based organization.

• Strong expertise in developing and executing comprehensive sales and marketing strategies.

• Exceptional leadership and team management skills, with a history of building and leading high-performing teams.

• Proficiency in using data analytics to drive sales and marketing decisions.

• Excellent communication, interpersonal, and relationship-building skills.

• Strategic thinker with a hands-on approach to execution.

• Bachelor’s degree in business, marketing, or a related field (MBA preferred).