What are the responsibilities and job description for the Search Engine Marketing (SEM) Specialist - Remote position at TrueCar?
TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of America's most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.
As consumers' priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the TrueCar Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience.
The Opportunity:
As a Search Engine Marketing (SEM) Specialist, you will play a crucial role in developing, executing, and managing paid search campaigns to achieve TrueCar's marketing and business objectives. You will be responsible for maximizing ROI and ensuring our ads appear prominently in search engine results pages (SERPs).
How you will contribute to TrueCar's success:
- Develop and implement effective SEM strategies to meet business goals.
- Conduct keyword research and competitor analysis to identify opportunities.
- Create and optimize ad campaigns on platforms such as Google Ads, Bing Ads, and other PPC networks, writing compelling ad copy and design ad creatives.
- Set up and manage tracking and analytics tools for campaign performance monitoring.
- Manage keyword lists and continually optimize them for relevancy, using keyword match types effectively to control ad targeting.
- Monitor and adjust bidding strategies to maintain cost efficiency while achieving campaign goals.
- Implement A/B testing for bid adjustments and landing page optimization.
- Analyze campaign performance data using tools like Google Analytics and PPC management platforms and generate regular reports to provide insights and make data driven decisions.
- Collaborate with web designers and content creators to improve landing page quality and user experience. Implement A/B testing and other CRO techniques to maximize conversions.
- Improve ad quality scores to reduce CPC and improve ad rank, optimizing ad relevance and landing page experience.
- Keep up to date with SEM industry trends, search engine algorithms, and best practices, recommending and implementing new SEM techniques and technologies.
Your Expertise:
- Recent experience managing SEM campaigns in Google Ads in an agency or corporate environment.
- Advanced analytical and data interpretation skills.
- Automotive industry experience highly preferred.
- Experience managing and pacing a $1M monthly ad spend.
- Certification in Google Ads or other relevant SEM platforms is a plus.
- Proficiency in using keyword research and analysis tools.
- Excellent written and verbal communication skills.
- Ability to work in a fast paced, dynamic environment.
- Attention to detail and ability to manage multiple tasks simultaneously.
Salary: $72,000 - $110,000
Your TrueCar Experience
As a crew member, you'll be primarily based out of your home as a part of our Dynamic Workplace strategy. We provide additional benefits & perks to assist our crew members in having a sustainable home workstation including monthly internet/mobile phone service reimbursement and furniture & equipment for your space.
You will receive excellent benefits that include but aren't limited to 100% employer-paid health/vision/dental premium, 401k with company contribution, equity, a wellness reimbursement program, a learning & development reimbursement program, and charitable contribution matching. We recognize that everyone needs an occasional recharge, so we offer a flexible PTO policy for exempt TrueCar Crew along with a generous PTO accrual policy for non-exempt TrueCar Crew, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our crew members and build employee-centric programs that prove it.
At TrueCar, we believe in the power of diversity to build a deeper understanding of our consumers and partners and drive innovation in our products. We welcome a workforce that reflects all the diversity of car-buying consumers. We encourage everyone interested in our company mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that is protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. In addition, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.
TrueCar does not accept unsolicited agency submissions.
If you are based in California, we encourage you to read this important information for California residents linked here.
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Salary : $72,000 - $110,000
