What are the responsibilities and job description for the Digital Marketing Strategist - LightStream Unsecured Lending position at Truist?
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Regular or Temporary : Regular
Language Fluency : English (Required)
Work Shift : 1st shift (United States of America)
Please review the following job description :
The Digital Marketing Strategist is responsible for the strategy to drive revenue and engagement on the Truist.com website focusing on LightStream. You will own the planning and coordination of offers and messages within the unauthenticated website experience. Working with line of business LightStream marketing partners, you’ll understand seasonality and promotional calendars and provide recommendations for placement opportunities throughout the website. You’ll collaborate with content and design teams on the creation of digital marketing assets. You’ll leverage data-driven insights to create test & learn initiatives to improve performance and conversion. You’ll educate internal partners on campaign results and drive a culture of measurement based on KPIs that drive revenue and engagement.
Duties of the Digital Marketing Strategist include :
- Research, develop and execute strategies for Truist online channels to increase acquisition, retention, and deepen relationships with Truist’s LightStream customers.
- Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services.
- Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
- Collaborate with cross-functional teams to leverage integrated marketing programming and effective strategies that achieve measurable business objectives.
- Effectively communicate with partners and proactively maintain and manage project work plans to successfully meet deadlines.
- Partner with Digital Commerce and LightStream marketing to develop product specific roadmaps to achieve LightStream goals through digital marketing strategies.
- Work with Search Engine Optimization teams to optimize the website and ultimately increase visibility within search engines.
- Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates and enhance client experiences across digital devices.
- Maintain appropriate reporting capabilities to establish and track KPIs.
- Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
- Demonstrate strong quantitative, technical, analytical and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
Qualifications
Required Qualifications : The requirements listed below are representative of the knowledge, skill and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Preferred Qualifications :
Other Job Requirements / Working Conditions
Salary Information : The annual base salary for this position is $115,000. The annual hourly wage for this position is $55.2.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation : All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and / or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.
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Salary : $115,000
