What are the responsibilities and job description for the Communications and Marketing Specialist position at Tulane University?
Summary
The Communications and Marketing Specialist is responsible for all social and online marketing graphics and communications elements for all entities within the Tulane School of Law. This will include all graphic design, content creation, digital brand storytelling, social media execution and support, student engagement, email marketing, and online reputation management for Tulane Law.
The Specialist creates compelling written and editorial content to promote the school on its digital channels, in marketing materials, on digital signage and occasionally in print. This position regularly writes and makes updates to the school’s website. This position produces reports and presentations, compiles and creates newsletter content, and assists with graphics as needed.
The Specialist serves as the communications liaison for Tulane Law academic programs, its Centers for Energy and Environmental Law, institutes, and internal and external constituents while contributing to the institution's growth and impact through strategic communication planning, project coordination and stakeholder engagement.
Required Knowledge, Skills, And Abilities
The Communications and Marketing Specialist is responsible for all social and online marketing graphics and communications elements for all entities within the Tulane School of Law. This will include all graphic design, content creation, digital brand storytelling, social media execution and support, student engagement, email marketing, and online reputation management for Tulane Law.
The Specialist creates compelling written and editorial content to promote the school on its digital channels, in marketing materials, on digital signage and occasionally in print. This position regularly writes and makes updates to the school’s website. This position produces reports and presentations, compiles and creates newsletter content, and assists with graphics as needed.
The Specialist serves as the communications liaison for Tulane Law academic programs, its Centers for Energy and Environmental Law, institutes, and internal and external constituents while contributing to the institution's growth and impact through strategic communication planning, project coordination and stakeholder engagement.
Required Knowledge, Skills, And Abilities
- Strong writing skills as evidenced by at least 3 writing samples across platforms.
- An understanding and passion for audience development and engagement.
- Strong interpersonal skills and ability to engage with multiple target markets.
- Thorough understanding and passion for all current events and trends.
- Creative individual with the ability to conceptualize and implement campaigns.
- Ability to thrive in team and individual settings.
- Showcases strong project management skills.
- Has the ability to multitask projects & facilitate deliverables for various departments within a brand.
- Must be able to meet deadlines and communicate effectively.
- Bachelor's Degree in English, Marketing, Communications, Journalism, or related field.
- 2 years of professional experience working with social media channels, preferably within the higher education industry.
- Knowledge of and efficiency in all Microsoft Office applications, and Adobe Creative Suite (specifically InDesign, Photoshop, and Illustrator).
- Professional experience working with social media management and reporting platforms such as Sprout Social, Hootsuite, Facebook Ad Manager, etc.
- Proficient in Google Ads and SEO (Google Certification a plus).
- Basic understanding of photography and videography with the ability to capture photos and short videos (Experience with iMovie, Final Cut Pro, After Effects a plus).
- Highly organized and able to work under deadline pressure effectively with internal and external stakeholders.
