What are the responsibilities and job description for the VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) position at twiceasnice Recruiting?
VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.)
Location : Huntington Beach, CA
Salary : $200,000 - $225,000 Annual Profit Sharing up to 30% Benefits
Benefits : Medical, Dental, Vision, 401K, Vacation Days, Life Insurance, Disability
Job Type : Full-Time (~50 hours / week)
Core Hours : M-F, 8am-5pm
Start Date : ASAP
Sponsorship : Not available
Relocation Assistance : Not available
Travel : 20% - Mostly within the United States
VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) Description
Our client, a leading consumer goods brand, is seeking an entrepreneurial Vice President of Product Development & Marketing to join their team in Huntington Beach, CA. Reporting to the EVP of Sales & Marketing, you will drive strategic marketing initiatives and lead product innovation to elevate the brand, enhance customer experience, and support market expansion. This role is 65% focused on managing the entire product development lifecycle, so the ideal candidate will have a proven background in innovation, a track record of launching successful tangible products, and experience leading large-scale marketing campaigns. Success in this role requires being very hands-on , with a strong focus on the end-user, excelling in a fast-paced environment, and developing and mentoring the Marketing Team to drive continual brand growth. This is a fantastic opportunity to join a well-established company with a respected brand, where a new generation of talent can help shape the company’s innovative future and drive long-term growth.
VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) Responsibilities
- Develop & implement the company’s long-term marketing strategies
- Lead the entire new product lifecycle (65%) while overseeing day-to-day marketing activities (35%)
- Oversee brand management, digital, content, and advertising efforts
- Mentor and develop high-performing marketing and creative teams (3 direct reports)
- Create B2B retail marketing strategies for industrial & big-box channels
- Partner with suppliers & contract manufacturers for consumer insights and market research
- Ideate with a strong focus on customer satisfaction and product differentiation
- Conduct profitability analysis & assess market size, share, and competition
- Translate consumer insights and market needs into product enhancements
- Forecast business needs & identify new opportunities based on research and feedback from sales
- Develop and manage partnerships to support product marketing
- Manage marketing budgets, set KPIs, and evaluate campaign performance
VP of Product Development & Marketing (Hands-On, Full Product Lifecycle Exp. Req.) Qualifications
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Salary : $200,000 - $225,000
