What are the responsibilities and job description for the Marketing Manager position at uCloudlink Group Inc (Nasdaq: UCL)?
uCloudlink Group Inc (Nasdaq: UCL) Marketing Manager Job Description
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About Us......
When we say "the stuff dreams are made of," we’re not just referring to cutting-edge technology, but to bridging global connectivity and empowering seamless communication. At uCloudlink Group Inc (NASDAQ: UCL), we revolutionize mobile internet access through our proprietary 4G/5G roaming WiFi solutions and IoT-enabled smart devices, delivering fast, stable connectivity to users worldwide.
From engineers in Silicon Valley to market pioneers in Southeast Asia, Dubai to Latin America, uCloudlink brings together global tech talents and business leaders. We offer transformative career opportunities, a borderless growth platform, and tools to turn innovation into business success. Here, you’ll collaborate with top-tier teams to shape the future of connectivity.
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Position Overview
As a Marketing Manager, you will lead the execution of global market strategies, oversee regional promotions and partner ecosystem development, ensuring precise delivery of our innovative technologies and products to target audiences. You will craft cross-regional campaigns, collaborate with local teams, and accelerate growth in key markets.
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Key Responsibilities
1. Market Strategy & Channel Management
• Develop and execute global/regional strategies targeting telecom operators, distributors, and enterprise clients to expand penetration of roaming WiFi devices, pet phones, and IoT solutions.
• Manage multi-tier distribution networks (carrier partnerships, e-commerce platforms, industry exhibitions) to optimize product supply and inventory turnover.
• Monitor market trends and competitor activities, delivering actionable insights and differentiated strategies.
2. Brand Building & Digital Marketing
• Plan and execute integrated campaigns (product launches, trade shows, regional promotions) across online/offline channels.
• Lead digital marketing initiatives (LinkedIn, Google Ads, regional social media) to enhance B2B/B2C visibility.
• Develop localized marketing collateral (whitepapers, case studies, product demos) to emphasize technical leadership.
3. Client & Partner Engagement
• Build relationships with telecom operators and distributors, coordinating technical training and sales support.
• Design partner incentive programs and co-marketing campaigns to achieve sales targets.
• Gather client feedback to drive product iteration and customized solution development.
4. Budget & ROI Management
• Allocate annual marketing budget across high-potential regions and channels for maximum ROI.
• Track campaign performance (CAC, LTV, ROAS) and optimize spending strategies.
5. Cross-functional Collaboration
• Align with R&D, supply chain, and sales teams to ensure market strategies align with product capabilities.
• Represent the company in global strategy sessions, sharing regional market insights.
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Requirements
Education
• Bachelor’s degree in Marketing, International Business, Telecommunications Engineering, or related fields.
Experience
• 3 years of marketing experience, 2 years in tech hardware solutions, preferably in telecom/consumer electronics or cross-border markets.
Core Skills
• Proficient in market research tools (PESTEL, SWOT) and strategic planning.
• Advanced English communication skills; Chinese proficiency is a plus.
• Experience in cross-border e-commerce (Amazon, Shopee) and international trade shows.
Personal Traits
• Global mindset with cross-cultural communication skills and travel flexibility.
• Results-driven, skilled in cross-team collaboration and resource optimization.
• Tech-savvy, able to articulate complex solutions (e.g., uCloudlink’s GlocalMe terminal tech) in market terms.
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Why Join Us?
• Global Career Growth: Equity incentive plans and opportunities to lead international projects.
• Innovative Environment: Collaborate with industry-leading experts in IoT and cloud SIM technology.
• Supportive Culture: Flexible work policies and professional development resources.
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Equal Opportunity Statement
uCloudlink is committed to building a diverse team. We evaluate candidates based on merit, irrespective of gender, race, age, religion, or disability.
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How to Apply
Send your resume and cover letter to lihai.chen@ucloudlink.com with the subject line
