What are the responsibilities and job description for the Senior Email Marketing Specialist position at Unhyd?
Company: Unhyd
Location: Irvine, CA
Job Type: Full-Time
Job Description:
Unhyd is seeking an experienced Email Marketing / Go High Level Specialist to join our marketing team. You will be responsible for creating and executing email marketing campaigns that engage our audience, foster customer loyalty, and drive conversions. Go High Level experience would be secondary to compliment email marketing initiatives.
Key Responsibilities:
- Strategy Development: Design and implement effective email marketing strategies aligned with business goals. Go High Level funnel buildout expertise to support campaign objectives
- Campaign Execution: Create, test, and deploy email campaigns, including newsletters, promotions, and automated workflows. Leverage Go High Level funnels as a secondary tool to optimize results.
- Content Creation: Write engaging email copy and collaborate on visual content.
- List Management: Grow and segment subscriber lists for targeted marketing.
- Analytics & Reporting: Monitor campaign performance metrics and provide insights for optimization.
- A/B Testing: Conduct tests to improve open rates, click-through rates, and conversions, with additional testing of Go High Level funnel elements on an “as needed” basis
- Compliance: Ensure all email campaigns comply with current email best practices and regulations (e.g., CAN-SPAM, GDPR).
Qualifications:
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: At least 5 years of experience in email marketing and 3 years minimum experience in Go High Level.
- Technical Skills: Proficiency with email marketing platforms (e.g., Mailchimp, SendinBlue, HubSpot, Klaviyo).
- Analytical Skills: Strong ability to analyze and translate data into actionable strategies.
- Skills: Excellent copywriting, attention to detail, and project management skills.
- Knowledge: Familiarity with HTML/CSS for email and understanding of email deliverability factors.
Benefits:
- Competitive salary
- Generous PTO policy
- Opportunities for professional growth
- Collaborative team environment
- Opportunity to earn company equity based on performance and tenure
How to Apply:
Submit your resume, a cover letter, and examples of previous email campaigns to careers@unhyd.com with the subject line "Email Marketing Specialist Application – [Your Name]".
Salary : $80,000 - $90,000
