What are the responsibilities and job description for the Communications Manager - Honolulu, HI position at United Public Workers?
Job Summary:
Under the general direction of the Deputy Director, the Communications Manager is responsible for the development and maintenance of the UPW website, social media accounts, and newsletter. This position is also responsible for securing media coverage of UPW activities, positions and accomplishments and for writing materials for media distribution, as well as for internal communications and organizing purposes. The Communications Manager will build and maintain relationships with members of the news media, plan and coordinate news conferences and media events, and write news releases, editorials, advertisements, brochures, and blogs.
Primary Duties & Responsibilities:
Develop media strategies to improve the public image of the labor movement
Develops campaign message and strategy development.
Works with Field Services and Government Affairs staff to develop their organizing communications capacity.
Respond to inquiries from print, radio and television journalists.
Develop and leverage relationships with members of the media to influence coverage and drive narratives
Conceive and execute media events based on natural and created news opportunities.
Write news releases, background memos, advisories, fact sheets and other news-related materials.
Develops leaflets, brochures and direct mail pieces, video and other materials for internal and external organizing campaigns.
Develops electronic media campaigns, including the strategic use of e-mail, websites and other new media.
Develops and writes editorials and editorial pieces and arranges placement innewspapers or magazines.
Performs other duties as assigned
Required Skills & Abilities:
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Strong analytical and problem-solving skills.
Ability to function well in a high-paced and at times stressful environment.
Proficient with Microsoft Office 365 or other related software.
Ability to operate office equipment – Xerox machine, VoIP telephone, video conferencing equipment.
Maintain accurate records.
Work independently with minimal supervision and with project deadlines.
Maintain a positive working relationship with others.
Ability to write and create leaflets, brochures, direct mail pieces, video scripts and other materials.
Ability to coordinate multidimensional campaign communications strategies.
Ability to work independently and to use initiative to execute projects that may be vaguely defined.
Minimum Qualifications:
Bachelor's Degree in communications, journalism, or other related field from an accredited college or university.
Minimum of five (5) years of professional experience in a media relations role.
Experience in labor, political, or community organizations, or a combination of education and experience that would provide for the following knowledge, skills and abilities.
Experience and existing relationships with local media are highly preferred.
Knowledge of graphic design software, video production, and printing techniques.
Knowledge of goals and objectives, operations, programs, and philosophy of unionism; laws, rules and regulations, and collective bargaining contracts covering public employees.
Valid Hawaii driver’s license and possession of a personal vehicle.