Coordinator, Growth Marketing

U.S. Soccer Overview

We are U.S. Soccer and we are the future of sport in the United States. Our mission is to make soccer the preeminent sport in the United States. We embrace diversity, technology and global connections to drive the growth of our sport and serve our athletes and fans. We seek motivated, passionate, skilled people who can think, create and work on a team.

U.S. Soccer is a growing company that looks for team members to grow with it. U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture and an atmosphere for professional development.

The Federation’s core principles set organization-wide standards to identify and foster our culture and inform how we interact and hold each other accountable. These principles guide U.S. Soccer: We Win Together. We Aim High. We Champion Diversity, Equity & Inclusion. To be successful as a USSF employee, it is critical to demonstrate and live up to these principles every day and with every interaction with peers, stakeholders, and partners.

The Federation’s core values are the individual attributes and characteristics that staff embody to uphold the organization’s principles and succeed. These values guide our employees: Integrity. Commitment. Teamwork. Respect.

U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility and an empathic approach that contributes to bold teams and delivers globally significant results.

Position Description

U.S. Soccer’s Coordinator, Growth Marketing will play a crucial role in driving ticket sales and fan growth for U.S. Soccer’s domestic matches. This position will be responsible for creating grassroots relationships in market to drive awareness of all of U.S. Soccer’s matches, optimizing owned digital channels based on performance, operational components of all marketing campaigns and collaborating with cross-functional teams to maximize ticket sales and drive fan growth.

Primary Responsibilities

• Partner with grassroots partners (CVBs, local sports commissions, Tourism Board, other pro sports teams in market, etc.) in match markets to develop and execute strategic marketing campaigns to drive awareness of and sales for upcoming matches.
• In partnership with Sr. Manager, Growth Marketing, work alongside agency to execute paid performance marketing campaigns that achieve and exceed ROAS goals targeting key fan growth audiences.
• Working alongside Lifecycle Marketing, work to optimize owned digital channels like email, SMS, web and app to drive ticket sales amongst known U.S. Soccer fans.
• Collaborate with the brand and marketing team (and agency where applicable) to develop compelling content and creative assets for matchday marketing campaigns.
• Manage all creative requests for matchday marketing with creative team to ensure the storylines and propositions that will drive growth are featured and are aligned to brand goals.
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments.
• Manage the day-to-day operations of the growth marketing team, including asset trafficking, reporting, budgeting where applicable, and media plans.
• Stay up to date on industry trends and best practices in growth marketing, across grassroots, digital and performance.
• Work closely with other cross-functional teams such as ticketing, fan engagement, loyalty, partnership marketing and events to ensure alignment to maximize awareness of matches and tickets sold.

Minimum Qualifications

• Bachelor's degree with an excellent record of academic and managerial or professional achievement
• 1-3 years of marketing experience with a focus on digital marketing and performance media
• Strong oral and written communication skills
• Basic understanding of traditional and digital media channels is a plus
• Passion for and experience with extra-curricular activities that demonstrate leadership, excellence, commitment, and other important intangible skills (i.e., collegiate athlete, military, volunteer, etc.).
• Extraordinary attention and commitment to detail
• Exceptional organizational skills, with the ability to evaluate, prioritize, balance, and easily switch between multiple tasks or needs
• Strong time-management skills with the ability for quick responsiveness
• Ability to work non-standard hours, including nights and weekends, and travel if and as needed
• Good team player, analytical, organizational, and communication skills
• Able and willing to work non-traditional hours including evenings, weekends & holidays.
• Able and willing to travel up to 20% of the time to any domestic U.S. Soccer controlled matches
• General knowledge of soccer
• Capable of working in fast-paced and demanding environments
• Must be able to connect “micro” details to the “macro” vision and mission
• Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook)

U.S Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization.

We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.