Annual Giving Marketing Manager

About the University of Hawai’i Foundation:

The University of Hawaiʻi Foundation was established in 1955 to encourage private support for the University of Hawaiʻi. Today it is the central fundraising organization for the UH System and is contracted by the Board of Regents to be the sole provider of fundraising and alumni services. In addition to fundraising, the Foundation manages more than 7000 gift accounts for the benefit of the university and its students.

The UH Foundation is a private, institutionally related corporation designated as a 501(c)(3) organization by the Internal Revenue Service. It is a legally separate entity from the University of Hawaiʻi, the UH Alumni Association, and all other UH affiliates. However, the UH Foundation works closely with these organizations, as well as with others in the community, exclusively for the benefit of the university.

Our Vision

To inspire giving and partnership with the University of Hawaiʻi by fostering UH pride and passion among donors, alumni and the community.

Our Mission

To unite donors' passions with the University of Hawaiʻi's aspirations by raising philanthropic support and managing private investments to benefit UH, the people of Hawaiʻi and our future generations.

Our Values

Our values shape our relationships and guide our thinking and actions. By living our values, we build trust with our fellow employees, our donors, the university and the broader community.

Position Summary:

The Annual Giving Marketing Manager will lead the development of compelling multi-channel fundraising materials, while maintaining a consistent brand message and visual identity across all platforms. The Marketing Manager will report to the Director of Annual Giving and collaborate closely with the annual giving Associate Directors to ensure seamless campaign execution.

Duties & Responsibilities:

Multi-Channel Fundraising Campaign Design & Execution (35%):

• Lead the creative development and execution of engaging fundraising campaigns across multiple channels including email, direct mail, social media, texting, online platforms.
• Developing compelling narratives and calls-to-action for each channel.
• Ensuring brand consistency and optimal messaging across all channels.
• Collaborating with internal stakeholders (marketing, analytics, etc.) to gain deeper insights into campaign performance and inform future campaign strategies.

Creative Content Development & Management (30%):

• Collaborate with the Director of Annual Giving and Associate Directors to develop compelling fundraising appeals tailored to different donor segments.
• Create engaging and visually appealing multi-channel content (images, videos, text) to support donor stewardship, donor acquisition, increases in giving and donor retention.
• With support from the communications team, develop and maintain a library of reusable creative assets and templates.

Fundraising Appeal Strategy & Optimization (15%):

• Develop deep understanding of the data, analytics and trends within the University’s annual giving outreach efforts. Recommend strategies for reaching new donors and retaining existing ones for direct, digital, call center and texting appeals/campaigns.
• Analyze campaign performance data to identify opportunities for improvement in fundraising strategies, messaging, and creative approaches.
• Research and implement industry best practices to optimize fundraising strategies with an emphasis on donor acquisition and retention.

Crowdfunding (10%):

• In collaboration with the Director of Annual Giving, act as a liaison between UH campus and unit partners to support, develop and collaborate on crowdfunding campaigns.
• Play key role in developing, supporting and executing annual Giving Day campaign strategies, including innovative strategies and multi-media content.

Operational & Logistical Support (10%):

• Maintain campaign calendars and track progress effectively.
• Manage creative design, scheduling and execution of annual giving e-blasts, working closely with the UHF marketing/communications and alumni relations team to coordinate/monitor scheduling of email communications.
• Assist with call center operations, including recruitment, training, and management of student callers.

Job Qualifications:

Required:

• Bachelor’s degree.
• 5 years of experience in project management, marketing, or a related field.
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign), email marketing tools (e.g., Mailchimp, Salesforce Marketing Cloud), and basic image editing skills.
• Proven ability to manage multiple projects with tight deadlines and high attention to detail.
• Strong verbal and written communication skills.
• Proactive and collaborative work ethic with a focus on organizational success.
• Must be able to work in a rapidly changing environment, exhibiting flexibility and a can-do spirit.

Preferred:

• Experience in fundraising, direct mail, or online campaigns, and texting outreach.
• Writing and editing professional experience.
• Experience developing and releasing email broadcasts.
• Familiarity with donor databases and marketing platforms.
• Experience in basic video editing software (e.g., Adobe Premiere or similar tools).

Essential Functions:

• Ability to sit at a desk and use a computer for extended periods of time.
• Occasional standing, walking, bending, reaching, and lifting of light office items up to 25 lbs.
• Ability to operate general office equipment such as computer, printer, photocopier, scanner, phone system, etc.
• Hand-eye coordination and manual dexterity to use office equipment and handle paperwork.
• Visual acuity to read printed and electronic documents and computer screens.
• Ability to communicate verbally and in writing so others will understand.
• Hearing and speaking abilities for in-person, phone, and video conversations.

Benefits:

UHF voluntarily pays 100% of the following –

• 10% 403(b) contributions after 7 months of employment. This is automatic and NOT dependent on the employee making any contributions. PLUS, ALL contributions are 100% immediately vested!
• Term life insurance
• AD&D insurance
• Short term disability insurance
• Long term disability insurance
• Tuition reimbursement after 1 year of employment
• Employee assistance program
• Generous PTO and paid holidays

UHF voluntarily provides the following in which the company and employees share the cost –

• Health, Prescription, Dental, and Vision Insurance
• Free parking after 5 years of service

Other benefits available for employees to purchase –

• Medical Flexible Spending Account
• Dependent Care Flexible Spending Account
• Insurance coverages for spouse and/or children
• Critical care insurance
• Legal insurance
• Pet insurance