What are the responsibilities and job description for the Website and Digital Strategy Intern position at University of Michigan Health System?
Job Opening ID
261461
Working Title
Website and Digital Strategy Intern
Job Title
PROF MISC (TEMP)
Work Location
Michigan Medicine - Ann Arbor
Ann Arbor, MI
Modes of Work
Hybrid
Full/Part Time
Full-Time
Regular/Temporary
Temporary
FLSA Status
Nonexempt
Organizational Group
Exec Vp Med Affairs
Department
MM Dept of Communication
Posting Begin/End Date
3/21/2025 - 3/31/2025
Career Interest
Temporary Job Opening
How to Apply
A cover letter and two writing samples are required for consideration for this position. Please upload your resumes and writing samples as one document. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position. Applicants are encouraged to share a link to their online portfolio that showcases their website experience.
Job Summary
The website and digital strategy intern will join the Department of Communication?s institutional web-center team to help promote Michigan Medicine's clinical care, research, news and innovative education and approaches to the world via digital strategy. The intern will work with institutional web-center team members to promote Michigan Medicine through our external web presence and other digital strategies. Successful candidates will have knowledge of website design, content, and web platforms, as well as basic Photoshop skills and an understanding of web technologies. They should also demonstrate strong writing abilities, excellent verbal communication skills, adaptability, quick thinking, enthusiasm, and creativity. This role will leverage web, mobile, search, and other technologies to ensure comprehensive and effective digital channel support.
Mission Statement
Michigan Medicine improves the health of patients, populations and communities through excellence in education, patient care, community service, research and technology development, and through leadership activities in Michigan, nationally and internationally. Our mission is guided by our Strategic Principles and has three critical components; patient care, education and research that together enhance our contribution to society.
Responsibilities*
- Update and edit website content, posts, and pages. Content updates and web maintenance.
- Create and build web pages in Drupal based on provided examples, ensuring effective layout and design.
- Develop front-end layouts with consideration for web hierarchy, user experience, and accessibility.
- Write and edit meta descriptions, ensuring SEO best practices are followed.
- Draft and refine copy for web pages, ensuring clarity and alignment with the department?s communication goals.
- Process and optimize photos for web use.
- Support ongoing content migration, ensuring accuracy and consistency.
- Gain familiarity with digital and channel marketing concepts, web strategy, and content management best practices.
- Responsible for analyzing customer behavior and developing data performance insights to drive learnings and opportunities.
- Collaborating with development, design, and marketing teams.
- Supports team efforts aligned with marketing programs/campaigns and ensure implementation of a digital strategy on the external web presence that is aligned.
- Investigates options with local search engines and industry trends.
Required Qualifications*
Open to currently enrolled college students. Website experience and digital strategy background preferred. Experience with marketing, design, and content development is a plus. Must be comfortable in a multi-layered organization with complex reporting relationships.
Modes of Work
Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the .
Additional Information
- Work to be primarily remote with 2 days in the office a month.
- Ability to plan, estimate, organize, and monitor projects.
- Ability to keep projects on track creatively, and in accordance with stakeholder objectives and deadlines.
- This position requires communication and web design skills along with good organization and collaboration abilities. Excellent communication skills, including written, verbal, and listening.
- Experience with CMS platforms (especially Drupal) is a plus.
- Job limited to May to August 2025.
- 40 hours per week, Monday through Friday, some weekends and evenings required.
Supervision
This job reports to the Director of Digital Strategy and Engagement.
Pay Rate
$15 per hour
Background Screening
Michigan Medicine conducts background screening and pre-employment drug testing on job candidates upon acceptance of a contingent job offer and may use a third party administrator to conduct background screenings. Background screenings are performed in compliance with the Fair Credit Report Act. Pre-employment drug testing applies to all selected candidates, including new or additional faculty and staff appointments, as well as transfers from other U-M campuses.
U-M EEO Statement
The University of Michigan is an equal employment opportunity employer.
Salary : $15