Digital Marketing Coordinator

USNH Employees should apply within Workday through the Jobs Hub app

The digital marketing coordinator is responsible for the execution of UNH’s SEO and content strategy within the UNH.edu website. Under the supervision and direction of marketing staff, the digital marketing coordinator partners with internal and external stakeholders, and third-party agencies/vendors to implement website updates, SEO audits and site analytics (Google Analytics consistently and effectively

• The digital marketing coordinator will also help to monitor and resolve basic SEO issues such as broken links, duplicate content and site speed problems. This person will work with our internal web development team to on technical SEO recommendations and improvements as well as with our content marketing team and university partners to ensure new content is optimized for search engine and user experience.
  
  

Duties/Responsibilities

• Update web site landing pages for UNH.edu via Drupal content system.
• Conduct and implement SEO audit for UNH.edu as well as coordinate SEO recommendations across UNH.edu partnering with colleagues on content creation and implementation.
• Tracking and reporting· working with internal (IT and Marketing) stakeholders and external agency partners implement analytic tracking strategy within UNH.edu and report weekly on-site performance in partnership with SEO agency and submit to marketing staff for review.
  
  

Minimum Qualifications

• Bachelor’s degree in marketing, business, communications or a related field. Minimum of 1-3 years of marketing experience.
• Experience working with content management systems such as Drupal; experience with CRM systems such as Salesforce, Slate or HubSpot.
• Experience with SEO tools such as SEM Rush and Yost SEO.
• Strong understanding of pay-per-click advertising tools and campaign management software such as AdWords, Facebook Insights, LinkedIn, Instagram, and Google analytics/Google Tag Manager.
  
  

The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire’s lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.

EEO Statement

The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.

Location:

Durham

Salary Grade

Exempt Staff 18