What are the responsibilities and job description for the Director of Marketing - Strategic Communication & Branding Job at University of position at University of Texas Medical Branch?
Job Summary :
Responsible for leading the development and execution of integrated marketing and communications strategies aimed at growing the clinical business and achieving UTMB’s strategic plan goals. Ensures alignment to the UTMB brand across the enterprise.
Essential Job Functions :
- Strategy :
o Develops marketing strategies and plans to increase referrals from all markets
o Delivers marketing support to achieve enterprise wide short and long-term revenue goals
o Manages relationships and leads alignment of strategies with related programs such as : community relations, physician relations and provider relations
o Demonstrates thought leadership in service line marketing, brand and reputation strategy
o Stays abreast of leading-edge marketing and communications strategies and tactics and drives innovation across the team and organization.
o Leads the designs and execution of marketing initiatives to support the organization’s strategic plan
o Utilizes existing market data and institutional market intelligence to make decisions and make revisions as necessary
o Oversees the development, execution, and interpretation of market research to ensure understanding of our market
o Develops a qualified network of outside agencies and vendors to expand the team’s capabilities and increase capacity
o Selects and manages the external partners
o Develops and manages the related budgets
o Creates a cohesive, innovative team
o Manages performance of the team through feedback, coaching and developmental assignments
o Leads the recruitment of required resources
o Fosters teamwork, innovation and collaboration by serving as a role model and mentor
o Provides strategic consultation and expertise on marketing and communications to address business opportunities
o Develops and maintains collaborative relationships with internal clients and senior management
o Considers impact of actions on all stakeholders and the organization
o Identifies potential issues and proactively provides solutions.
Marginal or Periodic Functions :
Knowledge / Skills / Abilities :
