What are the responsibilities and job description for the Director of Marketing - Strategic Communication & Branding position at University of Texas Medical Branch?
Job Summary :
Responsible for leading the development and execution of integrated marketing and communications strategies aimed at growing the clinical business and achieving UTMB’s strategic plan goals. Ensures alignment to the UTMB brand across the enterprise.
Essential Job Functions :
Strategy :
Develops marketing strategies and plans to increase referrals from all markets
Delivers marketing support to achieve enterprise wide short and long-term revenue goals
Manages relationships and leads alignment of strategies with related programs such as : community relations, physician relations and provider relations
Demonstrates thought leadership in service line marketing, brand and reputation strategy
Stays abreast of leading-edge marketing and communications strategies and tactics and drives innovation across the team and organization.
Planning and Execution :
Leads the designs and execution of marketing initiatives to support the organization’s strategic plan
Utilizes existing market data and institutional market intelligence to make decisions and make revisions as necessary
Oversees the development, execution, and interpretation of market research to ensure understanding of our market
Develops a qualified network of outside agencies and vendors to expand the team’s capabilities and increase capacity
Selects and manages the external partners
Develops and manages the related budgets
Mentoring / Coaching :
Creates a cohesive, innovative team
Manages performance of the team through feedback, coaching and developmental assignments
Leads the recruitment of required resources
Fosters teamwork, innovation and collaboration by serving as a role model and mentor
Customer Service :
Provides strategic consultation and expertise on marketing and communications to address business opportunities
Develops and maintains collaborative relationships with internal clients and senior management
Considers impact of actions on all stakeholders and the organization
Identifies potential issues and proactively provides solutions.
Marginal or Periodic Functions :
Adheres to internal controls and reporting structure.
Performs related duties as required.
Knowledge / Skills / Abilities :
Demonstrated leadership abilities
Problem-solving skills : use of data to drive decisions and improvements
Excellent verbal, written and interpersonal communication skills
Demonstrated understanding of brand and reputation management
Establishes and maintains effective relationships throughout the organization and at all levels
Ability to effectively lead employees, teams and peers
