What are the responsibilities and job description for the Director of Marketing - Strategic Communication & Branding position at UTMB Health?
Job Summary :
Responsible for leading the development and execution of integrated marketing and communications strategies aimed at growing the clinical business and achieving UTMB's strategic plan goals. Ensures alignment to the UTMB brand across the enterprise.
Essential Job Functions : Strategy : oDevelops marketing strategies and plans to increase referrals from all markets
oDelivers marketing support to achieve enterprise wide short and long-term revenue goals
oManages relationships and leads alignment of strategies with related programs such as : community relations, physician relations and provider relations
oDemonstrates thought leadership in service line marketing, brand and reputation strategy
oStays abreast of leading-edge marketing and communications strategies and tactics and drives innovation across the team and organization.
Planning and Execution : oLeads the designs and execution of marketing initiatives to support the organization's strategic plan
oUtilizes existing market data and institutional market intelligence to make decisions and make revisions as necessary
oOversees the development, execution, and interpretation of market research to ensure understanding of our market
oDevelops a qualified network of outside agencies and vendors to expand the team's capabilities and increase capacity
oSelects and manages the external partners
oDevelops and manages the related budgets
Mentoring / Coaching : oCreates a cohesive, innovative team
oManages performance of the team through feedback, coaching and developmental assignments
oLeads the recruitment of required resources
oFosters teamwork, innovation and collaboration by serving as a role model and mentor
Customer Service : oProvides strategic consultation and expertise on marketing and communications to address business opportunities
oDevelops and maintains collaborative relationships with internal clients and senior management
oConsiders impact of actions on all stakeholders and the organization
oIdentifies potential issues and proactively provides solutions.
Marginal or Periodic Functions :
Adheres to internal controls and reporting structure.Performs related duties as required.Knowledge / Skills / Abilities :
Demonstrated leadership abilitiesProblem-solving skills : use of data to drive decisions and improvementsExcellent verbal, written and interpersonal communication skillsDemonstrated understanding of brand and reputation managementEstablishes and maintains effective relationships throughout the organization and at all levelsAbility to effectively lead employees, teams and peersMinimum Qualifications :
Bachelor of Arts or Science in Marketing, Communications, Business or related field.10 years of experience in developing, defining, leading and managing marketing programs.5 years of supervisory experience.Preferred Qualifications :
Master's degree preferred in Marketing, Communications, Business, or related fieldExperience in marketing clinical services; marketing in an academic health centerExperience in leading and directing marketing function in a large organization or agency
Equal Employment Opportunity :
UTMB Health strives to provide equal opportunity employment without regard to race, color, religion, age, national origin, sex, gender, sexual orientation, gender identity / expression, genetic information, disability, veteran status, or any other basis protected by institutional policy or by federal, state or local laws unless such distinction is required by law. As a VEVRAA Federal Contractor, UTMB Health takes affirmative action to hire and advance women, minorities, protected veterans and individuals with disabilities.
