What are the responsibilities and job description for the Communications/Marketing Specialist position at Van Buren Intermediate School District?
Job Goal(s) :
The Communication / Marketing Specialist's primary role is to develop, execute, and monitor comprehensive marketing program that best reaches the Van Buren Tech target audience and stakeholders. The marketing program should not only be structured to help recruit students, but to also showcase the many positive things happening at VB Tech, but also educate all stakeholders about Career & Technical Education (CTE).
Location of Work : Van Buren Tech
250 South Street
Lawrence, MI 49064
Qualifications : Education :
Bachelor's degree in marketing, business, communications, or a related field from an accredited college or university required.
Work Experience :
Minimum of 3 years of successful work history in a related marketing position; educational marketing experience preferred.
Skills :
- Thorough understanding of marketing elements, market research methods, and marketing & analytics tools.
- Ability to develop and implement comprehensive communication & marketing plans.
- Possess excellent communication and project management skills.
- Well-organized and detail oriented.
- Excellent analytical skills & an ability to analyze data and identify trends.
- Strong written & verbal communication skills.
- Solid computer skills, including Microsoft Office, marketing software (Adobe Suite & CRM) and applications (Web analytics, Google Adwords etc.).
- Knowledge of HTML, CSS and web development tools desired.
- Skilled in writing & editing content with attention to detail.
- Ability and desire to work successfully in collaborating with others.
- Growth mindset.
Essential Job Functions :
Terms of Employment : As per master agreement and provisions established by the Van Buren Board of Education.
This posting and our online application can be found on the Van Buren ISD's website at www.vbisd.org under Employment. If you do not have access to a computer with internet access, you may use a computer at VBISD by calling 269-539-5218.
Position is open until filled.
In-house staff must fill out the online internal application.
