What are the responsibilities and job description for the Communications/Marketing Specialist position at VB Tech?
Job Goal(s):
The Communication/Marketing Specialist’s primary role is to develop, execute, and monitor comprehensive marketing program that best reaches the Van Buren Tech target audience and stakeholders. The marketing program should not only be structured to help recruit students, but to also showcase the many positive things happening at VB Tech, but also educate all stakeholders about Career & Technical Education (CTE).
Location of Work:
Van Buren Tech
250 South Street
Lawrence, MI 49064
Qualifications:
Education:
Bachelor’s degree in marketing, business, communications, or a related field from an accredited college or university required.
Work Experience:
Minimum of 3 years of successful work history in a related marketing position; educational marketing experience preferred.
Skills:
- Thorough understanding of marketing elements, market research methods, and marketing & analytics tools.
- Ability to develop and implement comprehensive communication & marketing plans.
- Possess excellent communication and project management skills.
- Well-organized and detail oriented.
- Excellent analytical skills & an ability to analyze data and identify trends.
- Strong written & verbal communication skills.
- Solid computer skills, including Microsoft Office, marketing software (Adobe Suite & CRM) and applications (Web analytics, Google Adwords etc.).
- Knowledge of HTML, CSS and web development tools desired.
- Skilled in writing & editing content with attention to detail.
- Ability and desire to work successfully in collaborating with others.
- Growth mindset.
Essential Job Functions:
- Plan and execute marketing initiatives that reach target audiences through appropriate channels (e.g., social media & digital campaigns, print media, broadcast media, videos, and events).
- Collaborate with VB Tech administration & staff to develop & implement strategic marketing initiatives.
- Analyze and report on the performance and efficiency of campaigns.
- Make recommendations for future marketing strategies based on marketing data.
- Conduct market research and analyze trends to identify new marketing opportunities.
- Brainstorm, develop and create marketing materials and ensure brand guidelines are met.
- Write, proofread, and edit creative and technical content across different mediums.
- Work with a variety of stakeholders, including local school districts and external agencies and vendors, to execute marketing program.
Terms of Employment: As per master agreement and provisions established by the Van Buren Board of Education.
This posting and our online application can be found on the Van Buren ISD’s website at www.vbisd.org under Employment. If you do not have access to a computer with internet access, you may use a computer at VBISD by calling 269-539-5218.
Position is open until filled.
In-house staff must fill out the online internal application.