What are the responsibilities and job description for the Marketing Manager position at Verst?
Verst Logistics
Walton, KY
Title: Marketing Manager
Salary: $90,000 bonus potential
Position Summary: The primary responsibility is to develop, implement and execute the organization’s overall marketing plan across all the companies’ lines of business in order to attract potential customers and retain existing ones.
Must work with executives on branding initiatives to maximize market awareness; determine marketing budgets, KPI targets and report out on relative performance; and play a critical role in aligning creative direction with the company’s strategic goals.
Other key responsibilities include social media management, public relations, internal and external communications, employee recruiting support.
Essential Functions:
- Utilize and develop marketing/communication tools and resources which generate business leads and support the company’s growth objectives in warehousing, contract packaging and transportation.
- Develop annual marketing plans to include KPI’s and budget, with input from various business units.
- Identify and deploy print, social media, and online campaigns that include cross-selling the company’s Warehouse & Fulfillment, Transportation and Packaging services.
- Oversee, design and maintain all electronic marketing efforts including social media and the company’s internet web site.
- Gather and analyze customers, potential customer and competitor data to support marketing planning.
- As needed, help organize and prepare proposals and presentations using various marketing resource materials such as brochures, data, slides, photographs and reports.
- Working with business unit personnel to develop all marketing collateral.
- Organize, arrange and help staff all trade show exhibitions.
- Coordinate any marketing efforts with 3PL focused networks.
- Participate and coordinate company representation as needed in business networking organizations such as the NKY Chamber of Commerce.
- Intimate understanding of traditional and emerging marketing channels
- Excellent communication skills
- Ability to think creatively and innovatively
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Job Specifications:
- Bachelor’s degree with major in Marketing, Business Administration, Communications or other relevant academic discipline.
- Three to five years’ experience developing and administering marketing programs and budgets.
- Experience in the logistics or supply chain industry preferred.
- Demonstrated knowledge and success using online marketing/social media tools, (e.g. X/twitter, facebook, linkedin.com).
- Strong work ethic and ability to work at a fast pace.
- Ability to prioritize, organize and handle multiple tasks in a fast-paced office environment.
- Excellent interpersonal and communication skills.
- Strong business management and facilitation skills.
- Excellent computer skills using Microsoft Office and marketing related software applications, and accurate typing/copywriting skills.
The duties and responsibilities listed above are representative of the duties of the position, and do not include all the tasks that the incumbent may be required to perform. The incumbent must be able to perform all the essential functions of this job, either with or without reasonable accommodation.
VLRIJ
Salary : $90,000
