What are the responsibilities and job description for the Marketing Coordinator position at Viking Pest Control?
Job Summary: Marketing Coordinator
Viking Pest, the leading regional pest control company, seeks a Marketing Coordinator to join our dynamic marketing team. You will work on various projects, including Media Planning/Buying, Campaign reporting and landing page updates, content writing, and website assistance.
The position is a hybrid position requiring 4 days in the office. Applicants must live within driving distance of Basking Ridge, NJ, to work and collaborate in the corporate office.
Responsibilities
Viking Pest, the leading regional pest control company, seeks a Marketing Coordinator to join our dynamic marketing team. You will work on various projects, including Media Planning/Buying, Campaign reporting and landing page updates, content writing, and website assistance.
The position is a hybrid position requiring 4 days in the office. Applicants must live within driving distance of Basking Ridge, NJ, to work and collaborate in the corporate office.
Responsibilities
- Maintain a comprehensive database of media kits, vendor communications, and performance reports.
- Keep an updated list of potential vendors, including their media kits, for future consideration and opportunities.
- Manage "save for later" emails by obtaining media kits in real-time and adding them to the Media Planning base in Airtable for future planning.
- Research and identify new advertising tactics that are unfamiliar to us.
- Assist with writing ad copy to ensure effective communication.
- Maintain and manage YouTube channels to enhance our online presence.
- Support social media posting as needed to engage with our audience.
- Gather and analyze campaign performance reports from vendors and platforms to measure effectiveness.
- Maintain campaign organization databases, ensuring alignment for UTMs, HubSpot Campaigns, CTM, etc.
- Write and optimize ad copy to improve campaign results.
- Update and optimize landing pages to enhance user experience and conversion rates.
- Clean up and maintain profiles on platforms like Apple Maps and Bing to ensure accurate information.
- Utilize WP Engine to assist with website management
- Exhibit strong writing and editing skills to produce high-quality content.
- Analyze data using Google Analytics and Search Console to inform SEO strategies.
- Maintain a basic understanding of SEO and its evolution to stay current with industry trends.
- Excellent communication and teamwork abilities to collaborate effectively with colleagues.
- Strong problem-solving skills to address challenges and find solutions.
- Familiarity with Airtable, HubSpot, WP Engine, Google Analytics, and Search Console.
- Bachelor's degree in marketing, business, communications, or a related field
- 2 or 4 years of experience in the service industry, marketing preferred
- Experience with Google Analytics and Google Tag Manager
- Exceptional organization and time management skills
- Ability to thrive in a fast-paced, agile environment
- Strong Excel skills
- Ability to analyze data & information and synthesize it into actionable insights that will drive strategy
- Resourceful team player with the ability to dive in head-first to do whatever is needed to get results
- Knowledge of the digital media landscape and strong organizational skills to manage various platforms and partners across multiple brands
- Ability & desire to work collaboratively within a team environment
