Web Marketing Manager

Title: Web Marketing Manager

As our Web Marketing Manager, you will play a key role in shaping the digital presence of SantaBarbaraCA.com, the official destination website for The American Riviera®. This role focuses on optimizing web content, functionality, and user experience to captivate visitors and convert interest into action

.
Acting as the primary liaison with our CRM provider and website agency of record, the Web Marketing Manager ensures a seamless, engaging, and visually compelling online experience. From managing the event calendar and special offers to curating business microsites, this role brings Santa Barbara to life online, all while maintaining brand integrity and meeting accessibility standard

s.
What You’ll

• Do:Serve as the primary administrator for SantaBarbaraCA.com, ensuring an accurate, accessible, and engaging user experience across desktop and mobile platfor
• ms.Manage the website agency of record to ensure timely project execution, performance enhancements, and UX improvements aligned with strategic goa
• ls.Lead UX audits and collaborate with developers and designers to improve site navigation, mobile responsiveness, and page load spe
• ed.Oversee CRM and third-party integrations (e.g., Bound 360, BookDirect.net), ensuring personalized content delivery and seamless partner microsite functional
• ityMaintain and curate a high-quality calendar of events, reviewing partner submissions and conducting regular content audits in collaboration with the Content Manag
• er.Implement and uphold accessibility best practices (WCAG standards), ensuring inclusive and compliant digital conte
• nt.Support promotional campaigns by creating and optimizing landing pages, business listings, and special offers that drive conversions and overnight visitati

on.
What You’ll Need to Succ

• eed:Bachelor’s degree in marketing, communications, web design, digital media, or a related field prefer
• red.2 or more years of experience in digital marketing, UX/UI, website management, or CRM administrat
• ion.Strong knowledge of website content management systems (CMS) and user experience (UX) best practi
• ces.Experience working with CRM databases, including data organization, API integrations, and analyt
• ics.Proficient with Google Analytics 4, including creating custom reports, interpreting data and making actional recommendations based on web performance metr
• ics.Excellent organizational and time management skills, with the ability to manage multiple projects efficien
• tly.Strong written and verbal communication ski
• lls.Proficiency in Microsoft Office Suite (Excel, PowerPoint, Wo
• rd).Valid California Driver’s License, auto insurance, and access to a vehicle for work-related tra
• vel.Ability to travel locally and regionally as nee

ded.
Additional Skills That Make an Im

• pact:Experience with UX/UI optimizations, accessibility compliance (WCAG standards), and A/B tes
• ting.Basic proficiency in HTML/CSS for minor website upd
• ates.Knowledge of SEO best pract
• ices.Basic Photoshop skills for image editing and upd
• ates.Understanding of the hospitality and meetings indust
• ries.Familiarity with the Santa Barbara South Coast tourism pro

duct.
What Visit Santa Barbara Offer

• s You:Comprehensive medical insurance fully covered by the em
• ployerVoluntary dental and vision Ins
• urance401(k) retirement plan with employer matching contrib
• utionsPaid vacation and sick
• leaveTen paid Ho
• lidaysCell phone reimbur
• sementOpportunities to explore and engage with local hospitality busi
• nessesFlexible work options, including up to two remote workdays pe

r week
Please note that these are just some potential examples, and the specific benefits and perks offered may vary based on the position and lo

cation.
Compe

nsation:Salary range between $73,000 -

$78,000
Compensation will be determined by a number of factors including educational background and ex

perience.
About Visit Sant

a Barbara:The mission of Visit Santa Barbara is to inspire overnight travel to the Santa Barbara South Coast in order to enhance the community’s economy and quality of life. VSB’s primary vehicles are tourism marketing, PR and sales channels that lead to overnight bookings, increase business and tax revenue and support jobs. Visit Santa Barbara is a nonprofit 501(c)(6) organization jointly funded by the South Coast Tourism Business Improvement District and a membership of hospitality-related busi­nesses, as well as grants from the City of Santa Barbara and the County of Santa Barbara. Annual spending by travelers to the South Coast totals more than $2.24 billion, supporting more than 15,000 jobs and generating more than $82.9 million in yearly tax revenues, according to Future Partners, a tourism market rese

arch firm.
For more information about the company, please visit our website: https://santaba

rbaraca.com
Visit Santa Barbara provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Visit Santa Barbara complies with applicable state and local laws governing nondiscrimination in employment at i

ts location.
Please note: We are not accepting phone inquiries regarding the status of applications. Only qualified candidates will be contacted. Additionally, we are not working with agencies or third-party recruiters at this time. Thank you for your u