Contract Demand Generation Manager

Role Overview:
As the Contract Demand Generation Manager, youll be instrumental in building and executing demand generation campaigns to attract, engage, and convert high-value accounts. Youll work at the intersection of marketing automation, content marketing, and sales to fuel our growth. This role requires a strategic thinker who can execute with precision and collaborate effectively across teams. This is a fully remote position.

Key Responsibilities:

• Campaign Strategy & Execution:
  Design, implement, and optimize multi-channel inbound campaigns tailored to target accounts using HubSpot, Seamless.ai, and CRM tools.
• Collaboration: Collaborate with sales, product, and marketing teams to ensure campaigns target the right audience and align with revenue objectives.
• Content Collaboration:
  Partner with content creators to ensure campaigns are fueled by high-quality, relevant content that educates and engages prospects.
• Lead Generation: Work with internal teams to create campaigns that attract and convert potential customer using Email marketing, Content Marketing, Paid Ads, and SEO strategies
• Lead Nurturing & Scoring:
  Develop and refine lead nurturing workflows and lead scoring models to ensure alignment with sales-readiness criteria.
• Data & Analytics:
  Track and analyze campaign performance metrics, providing actionable insights and regular reports to stakeholders.
• ABM Alignment:
  Work closely with Sales and Customer Success teams to align on target account strategies, pipeline goals, and success metrics.
• Marketing Automation:
  Manage and optimize HubSpot workflows, email marketing, and integrations to ensure seamless campaign execution and lead handoff.
• Flywheel Optimization:
  Contribute to converting our traditional funnel model into a growth-driven flywheel by focusing on delighting customers and driving referrals.

Required Skills & Qualifications:

• Experience:
  • 5 years in demand generation or inbound marketing roles, with a focus on B2B.
  • Proven experience in executing successful Inbound & ABM strategies.
  • Hands-on experience with HubSpot and CRM tools (e.g., Salesforce).
• Skills:
  • Expertise in marketing automation and lead nurturing strategies.
  • Strong understanding of data-driven marketing and campaign analytics.
  • Excellent project management and organizational skills.
• Soft Skills:
  • Ability to thrive in a fast-paced, dynamic environment.
  • Strong communication and collaboration skills.
  • Strategic thinker with a passion for innovation and growth.