What are the responsibilities and job description for the Digital Marketing Analyst position at Vue Health?
Digital Marketing Manager
Description
Vue Health is seeking a Digital Marketing Manager to bolster our digital team. The ideal candidate will combine experience working in the healthcare / pharmaceutical marketing space with a strong grasp of digital marketing tools and strategies. This person needs to be able to meaningfully contribute to the development of integrated digital marketing campaigns from concept to execution - working closely with the marketing team, supporting teams and vendors to launch campaigns on time and on budget. This person does not need to have healthcare / pharmaceutical marketing agency experience but digital marketing experience is a necessity.
General Responsibilities
- Plan and execute key digital marketing projects and initiatives, including SEO / SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain Vue Health’s social media presence.
- Measure and report performance analytics of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Collaborate with internal teams to create websites, digital selling tools, and digital content / assets.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
External / Client-facing Responsibilities
Internal Marketing Responsibilities
Requirements
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