What are the responsibilities and job description for the Creative Marketing Specialist position at Walrus Audio, LLC (Guitar Effects)?
Job Overview:
The Creative Marketing Specialist is responsible for participating in the planning, execution, and support of marketing initiatives that drive sales growth at Walrus Audio. They’re comfortable creating holistic social media and paid advertising campaigns that connect people to musical instruments and our mission to inspire everyone to enjoy making great sounds and songs. They will create assets and content using graphic design, photography, and video production to serve these campaigns along with our product and email marketing efforts
Duties:
Create and execute a comprehensive social media strategy that ensures brand consistency
- Daily Instagram, Facebook, Twitter, and Tik Tok posts
- Shooting new video/photos
- Using existing media from our server
Assist the Sales and Marketing Director in forming yearly / quarterly paid ad strategy
Keeping the marketing team Calendar up to date and on track throughout the year
Create media to support our paid ad strategy
- Creating new media for existing products
- Repurposing existing content from our server
Segment our Email Subscribers and refine our audiences
Create automated Email flows targeting customers and prospects
Light graphic design
- Social campaigns
- Paid ad creative
- Backup for Creative Director
Product Stock Photography
Backup for Product Lifestyle photography
Light video shooting/editing alongside the Creative Team
Requirements:
3-4 years of direct social media management experience on platforms listed above
Bachelor's degree in business, marketing, journalism, public relations or related field
Proficient using multi-social posting programs such as Sprout Social, Hootsuite, and/or HubSpot
Strong computer skills using the Adobe Suite (most importantly Photoshop, InDesign, and Premier)
Graphic design layout and typography skills
1-2 years of Product photography experience
General knowledge of Search Engine Optimization and internet ranking for web content
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
People with a criminal record are encouraged to apply
Work Location: In person