What are the responsibilities and job description for the Marketing Specialist position at Walter Surface Technologies Incorporated?
Reports to: Director, Channel Marketing and Training
Bring your creativity and fresh thinking to an iconic brand owned by Onex ($31B assets) that has been trusted for its high quality and innovation since 1952. For over 70 years, Walter Surface Technologies has been a world leader in surface treatment technologies providing high performance abrasives, tools, power tools, chemical solutions, safety solutions, and welding process solutions specifically designed for the metalworking industry. Our core philosophy is focused on helping customers work better and achieve greatness with the best technology, the best products, the best performance, the best safety, and the best durability - all designed to increase their productivity and profitability.
Bring your creativity to an iconic brand in the metalworking industry!
Walter Surface Technologies, a manufacturer of specialty products for the metalworking industry, is looking for a Channel Marketing Specialist to support its North American operations. Join a fast-paced and collaborative environment, working side-by-side with a team of driven and passionate marketers.
Job Summary:
In this role, you will act as leader, collaborator and executor of channel marketing initiatives - helping our customers work better and safer! This position is responsible for working cross-functionally to develop initiatives, ensure flawless execution and monitor performance with our key distribution partners. Apply today and join the Walter team!
Responsibilities:
Tradeshows & Events
- Leads all aspects of tradeshows - manages logistics, booth layouts, exhibitor assignments, materials planning, pre & post show communications and show leads tracking
- Leads marketing initiatives to promote events; includes creating show specials, promotional materials, and managing the event website to attract attendees.
- Ensures tradeshow leads are received and distributed to appropriate stakeholders quickly after each show; follows-up with sales and tracks through sf.com as needed.
Merchandising
- Leads the planning, coordinating and executes the placement of all merchandisers and displays. Ensures projects are receive & acknowledged with stakeholder in a timely manner.
- Provides expertise to stakeholders to develop product assortments that align with the company's overall strategy. Suggests selection of display offer based on distributor product mix preferences.
- Designs new displays and sources new materials as needs arises from the field.
Literature
- Supports, develops and/or updates sales enablement tools
- Responsible for maintaining adequate inventory levels and reordering as needed
Marketing Support
- Responsible for receiving and answering marketing support, sales requests, and distributor requests.
Budgeting & Reporting
- Responsible for the healthy management of the Literature, CAPEX & Tradeshow Budgets
- Delivers strong performance, tracks Key Performance Indicators and program ROI
Required Skills & Aptitudes
- Proven project management skills and ability to prioritize multiple projects and deliverables
- Strong interpersonal and communication skills; ability to clearly articulate ideas and present
- Strong analytical and reporting skills
- Proficiency in using MS Office Suite - Data Software Sigma and Salesforce is an asset
Experience and Education:
- University degree in Marketing or Business Administration
- Minimum of 3 years of B2B industrial experience in marketing and/or channel marketing
- Bilingual in French & English both verbal & written
- Occasional travel (less than 10%)
Why Choose Walter Surface Technologies:
- We offer competitive salary packages
- Incredible work environment,
- Career advancement opportunities.
- Flexible hybrid work model, with a minimum of 2 office days/week.
