What are the responsibilities and job description for the Marketing Coordinator position at WANRack?
About Gateway and WANRack:
St. Louis-based Gateway Fiber and Kansas City-based WANRack have merged to create a national fiber-to-the-premises (FTTP) platform serving residents, businesses, and schools across 25 U.S. states. Gateway Fiber, founded in 2019, provides high-speed internet to residential and commercial customers across Missouri, Massachusetts, and Minnesota. WANRack, launched in 2013, is a broadband provider that serves school districts and libraries through its E-Rate program, as well as residential and commercial customers in eastern Kansas via its KWIKOM subsidiary.
The merger combines the resources of both companies, resulting in greater scale, improved operations, and enhanced growth opportunities for employees and the organization. The combined company is expanding its product offerings for small and medium-sized businesses while addressing increasing commercial and wholesale internet needs.
About Gateway:
Gateway Fiber is seeking an outstanding individual to fill the role of Marketing Coordinator. Gateway Fiber is a locally owned and operated internet service provider on a mission to positively impact communities through better internet. Gateway is creating a leading, national fiber-to-the-home platform. With the support of its financial sponsor CBRE Investment Management, Gateway plans to reach 500,000 homes and businesses with its service over the next several years. Gateway provides faster, more reliable internet with a simple pricing model and industry-leading customer service.
Gateways Beliefs About People:
Gateway believes that people want to know they are cared for both professionally and personally at work. We all share a clear vision of where the company is going and how our contributions positively affect our culture and operational performance. At Gateway, we lookout for each other and actively find ways to help one another. We all have a role in defining the path forward towards the companys vision. We strive for a transparent environment where information is readily shared and our teams feel safe to share feedback, even if it might seem unpopular. Someone in the right role with the tools to succeed can operate autonomously to meet their objectives. Gateways beliefs about people shape the company and the way we do business.
Expected Outcomes and Requirements:
Gateway Fiber is hiring a Marketing Coordinator to enhance, expand, and solidify Gateways brand across our growing customer base and supporting our operational goals. The Marketing Coordinator is expected to contribute customer acquisition and retention efforts in the following ways:
- Collaborate and support the marketing department's initiatives with the planning, executing, and tracking of marketing strategies and campaigns such as email, events, social media, and content marketing.
- Create and manage content for digital and print marketing materials including brochures, flyers, blogs, and social/web graphics to support awareness and acquisition focused goals.
- Develops and manages marketing campaigns to enhance the customer experience and improve customer retention across multiple channels (email, direct mail, web).
- Assist in organizing, analyzing, and follow up of customer satisfaction surveys and feedback.
- Support the creation and execution of email marketing campaigns, including designing email campaign templates and asset coordination, and performing quality assurance to ensure accuracy and a cohesive customer experience.
- Assist in coordinating marketing events, trade shows, and promotional activities.
- Monitor and report on the effectiveness of marketing campaigns on an ongoing basis and recommend adjustments as needed.
- Conduct regular market research to identify trends, competitors, and new opportunities.
- Collaborate with cross-functional teams, including sales and customer service, to ensure cohesive marketing efforts and communication.
- Maintain, organize, and optimize marketing asset library.
- Provide administrative support to the marketing department as needed.
- Adheres to all Company standard procedures, policies, and safety practices while performing work activities.
- Other duties as assigned.
About Gateway:
Gateway Fiber is seeking an outstanding individual to fill the role of Marketing Coordinator. Gateway Fiber is a locally owned and operated internet service provider on a mission to positively impact communities through better internet. Gateway is creating a leading, national fiber-to-the-home platform. With the support of its financial sponsor CBRE Investment Management, Gateway plans to reach 500,000 homes and businesses with its service over the next several years. Gateway provides faster, more reliable internet with a simple pricing model and industry-leading customer service.
Gateways Beliefs About People:
Gateway believes that people want to know they are cared for both professionally and personally at work. We all share a clear vision of where the company is going and how our contributions positively affect our culture and operational performance. At Gateway, we lookout for each other and actively find ways to help one another. We all have a role in defining the path forward towards the companys vision. We strive for a transparent environment where information is readily shared and our teams feel safe to share feedback, even if it might seem unpopular. Someone in the right role with the tools to succeed can operate autonomously to meet their objectives. Gateways beliefs about people shape the company and the way we do business.
Expected Outcomes and Requirements:
Gateway Fiber is hiring a Marketing Coordinator to enhance, expand, and solidify Gateways brand across our growing customer base and supporting our operational goals. The Marketing Coordinator is expected to contribute customer acquisition and retention efforts in the following ways:
- Collaborate and support the marketing department's initiatives with the planning, executing, and tracking of marketing strategies and campaigns such as email, events, social media, and content marketing.
- Create and manage content for digital and print marketing materials including brochures, flyers, blogs, and social/web graphics to support awareness and acquisition focused goals.
- Develops and manages marketing campaigns to enhance the customer experience and improve customer retention across multiple channels (email, direct mail, web).
- Assist in organizing, analyzing, and follow up of customer satisfaction surveys and feedback.
- Support the creation and execution of email marketing campaigns, including designing email campaign templates and asset coordination, and performing quality assurance to ensure accuracy and a cohesive customer experience.
- Assist in coordinating marketing events, trade shows, and promotional activities.
- Monitor and report on the effectiveness of marketing campaigns on an ongoing basis and recommend adjustments as needed.
- Conduct regular market research to identify trends, competitors, and new opportunities.
- Collaborate with cross-functional teams, including sales and customer service, to ensure cohesive marketing efforts and communication.
- Maintain, organize, and optimize marketing asset library.
- Provide administrative support to the marketing department as needed.
- Adheres to all Company standard procedures, policies, and safety practices while performing work activities.
- Other duties as assigned.
What youll bring to the table:
- Ability to work within various business systems, extract data, and manage workflows.
- Proven experience (2-3 years) in marketing coordination or a similar role.
- Strong written and verbal communication skills.
- Excellent organizational and multitasking abilities.
- Ability to work independently and collaboratively in a team.
- Detail-oriented with a creative mindset.
- Proficiency in Microsoft Office Suite and marketing software (e.g., Adobe Creative Suite, HubSpot).
- Knowledge of market research techniques and databases.
- Basic understanding of SEO and SEM concepts is a plus.
- Exceptional time management skills and ability to meet deadlines.
- Ability to work with a team or independently and make sound decisions.
- Ability to sit or stand while working for extended periods.
Whats in it for you?
- Seeing your work make a positive difference in the lives of our served communities.
- Competitive salary and comprehensive benefits (medical, dental, vision, paid time-off, flexible environment).
- Locally owned, friendly, innovative company with high growth projections.
- Career development.
- To learn skills and participate in critical projects in all areas of the business.
