Social Media Specialist

Summary

SUMMARY DESCRIPTION:The Social Media Specialist is responsible for the daily management of all company social media platforms, i.e., Facebook, Twitter, Instagram, TikTok, YouTube, etc. and building brand loyalty by delivering interactive and organic content that encourages engagement

ESSENTIAL JOB FUNCTIONS/DUTIES: Essential duties and tasks that must be performed with or without reasonable accommodation.

• Practices, supports, and maintains the Mission, Vision and Values of WarHorse Gaming, LLC.• Manages WarHorse Gaming, LLC., and WarHorse Casino social pages and profiles. • Builds and executes social media strategy through research, benchmarking, messaging, and audience identification.• Writes, develops, and strategizes online content production and scheduling. Maintains knowledgeable of current social media trends and best practices.• Generates, edits, publishes, and shares content that maximizes positive engagement daily.• Assists with crisis management, bad reviews, and negative news communications by working closely with necessary departments and public relations.• Moderates user-generated and messages appropriately, based on company and community policies.• Creates and implements social media marketing plan and content calendar.• Works with departments across the organization to identify, develop and execute opportunities for social media content and messaging. • Creates, tracks, and analyzes analytic reports to gain insight on traffic, demographics and effectiveness.• Develop and create monthly reporting to be shred with internal team members, to include analytics and competitor research.• Assists in creating and scheduling digital assets and signage, as necessary.• Leads and manages multiple projects simultaneously and setting priorities to ensure timely completion. • Performs other tasks as assigned.

JOB SPECIFICATIONS:Education, experience, skills required, equipment used.• Must be 21 years or older.• Bachelor’s degree in marketing, communication, or related field; or equivalent experience preferred.• Two (2) years’ experience leading social media programs by developing and implementing social strategies for a large gaming or hospitality company. • Advanced knowledge and skill using business applications of social media platforms (Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, etc.) • Proficient with Microsoft office Suite or related software; and social media metrics.• Excellent organizational skills and attention to detail.• Strong written communications and creative writing skills.• Having experience with photography, whether using a smartphone or a traditional camera, is a plus.

CORE COMPETENCIES:

• Collaboration Skills• Communication Proficiency• Flexibility• Problem Solving• Ethical Conduct• Stress Management/Composure

TRAVEL REQUIREMENTS: Travel is primarily local during the business day, although some out-of-area and overnight travel may be expected.

WORK HOURS: Due to the unpredictable nature of the hospitality/entertainment industry, Team members must be able to work varying-schedules to reflect the business needs of the property.

CERTIFICATION REQUIREMENTS:Is this position responsible for selling, serving, or distributing alcoholic beverages or do they have comp authority? No

Gaming License Required? Ability to secure and maintain NE Gaming License.

Other Certifications? N/A

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Ho-Chunk, Inc. is an equal opportunity employer. All applicants are considered without regard to age, sex, race, national origin, religion, marital status, or physical disability. However, preference may be extended to persons of Native American descent in accordance with applicable laws.

PHYSICAL REQUIREMENTS ASSESSMENTRating Scale 0 – Not Applicable to This Position1 – Normal: Conditions Similar to Everyday Life2 – Above Average: Beyond Normal Levels3 – Extreme: Extraordinary Levels Critical Job Elements: For the questions that follow, use the rating scale above to describe the job.

WORK ENVIRONMENT:2 Accessibility of all worksites required for the position1 Exposure to weather and temperature extremes1 Exposure to darkness1 Exposure to cramped spaces1 Exposure to loud noises1 Exposure to chemicals and fumes1 Exposure to dust1 Exposure to heights1 Exposure to work safety hazards2 Exposure to secondhand smoke1 Amount of overtime/extended work hours required

PHYSICAL EFFORT:1 Physical mobility: movement from place to place on the job, considering distance and speed1 Physical agility: ability to maneuver body while in place1 Ability to lift up to 20 lbs2 Physical strength to handle routine office materials and tools1 Dexterity of hands and fingers1 Dexterity of feet1 Physical balance: ability to maintain balance and physical control1 Coordination: including eye/hand, hand/foot, etc.1 Endurance: prolonged physical activity with limited opportunity to rest

MENTAL EFFORT:2 Concentration/intensity: prolonged mental effort with limited opportunity for breaks2 Memory, considering the amount and type of information2 Complexity of decision making2 Time pressure of decision making2 Analytical thinking2 Conceptual thinking2 Ability to compute math calculations

COMMUNICATION:2 Fluency in English0 Fluency in another language2 Verbal communication2 Written communication2 Non-verbal communication

SENSORY ABILITIES:1 Ability to see1 Ability to distinguish colors1 Ability to hear1 Ability to smell1 Ability to taste1 Sense of touch