What are the responsibilities and job description for the Associate Creative Director (Copy & Strategy) Job at Watson Design Group, Inc. i position at Watson Design Group, Inc.?
Overview
Watson is looking for an accomplished Associate Creative Director (Copy & Strategy) to help oversee strategic planning, writing, and ideation for social, digital, and 360° campaigns. The ideal candidate will confidently balance between entertainment and traditional brand marketing while having experience leading not just campaigns, but teams of strategists, writers, and community managers.
As an ACD (Strategy & Copy) at Watson, you’ll be both hands-on and help oversee the creative and strategic direction of our campaigns. You’ll partner with and support the creative and production leads while ensuring a clear and paralleled direction is provided to the strategy and creative teams. In addition, you’ll develop strong client partnerships across pitch presentations and campaign production.
Reporting to the Executive Creative Director (ECD), this position will lead on all new business pitches from breaking down RFPs, leading and organizing brainstorms, developing ideas, writing campaign proposals, and ultimately pitching the work alongside the project leads. Once the campaign is active, the ACD determines and outlines the strategic direction of the campaign and maintains the standards of the winning proposal — keeping a close proximity to the production through strategic alignments, creative reviews, and collaborations with the creative and account team.
Technical Details
Location : Los Angeles
Department : Copy & Strategy
Job Type : Full-Time
Qualifications
- Portfolio required
- 6 years of experience at a creative agency or studio with success in building and leading teams.
- Strong written communication, with a proven history of crafted and impactful narratives.
- The ability to develop, teach, and implement long-term strategy while practicing short-term solutions.
- Excellent communication skills, both written and verbal, to clients, filmmakers, and internal team members.
- Thorough and up-to-date understanding of the social and digital landscape.
- Ability to break down a client brief and translate campaign, client, and internal goals to a wider team.
- Expertly organized with an ability to succeed under pressure, juggling multiple clients, teams, and deadlines.
- A natural thought leader with an active curiosity, passion, and understanding for strategic and creative innovation, digital technology, and fan-forward experiences.
- Ability to problem solve both individually and within a team.
- Successful track record in developing and delivering pitches with varying audiences, genres, and verticals.
- Confidence and competence in leading the day-to-day executions of a project or campaign in tandem with the creative and account teams.
- Strong and inspiring leadership skills with the ability to guide a team of strategists, writers, and community managers.
- An artful understanding of craft, quality, and creativity across writing, visuals, and holistic campaigns.
- An inherent drive to spark conversation through your work — whether it be discussion, shares, comments, or press.
- An educator perspective with the ability to grow and develop team members across all aspects of writing and strategy.
- A deep fandom of entertainment is a plus.
Due to the collaborative and senior nature of this role, the right candidate will need to be based in Los Angeles or open to relocating.
Responsibilities
About Watson
Watson is a team of multidisciplinary makers, thinkers, and doers collaborating with some of the top entertainment studios and brands in the world. We create immersive stories, campaigns, and content with a focus on craft and conversation.
For over 15 years, we've been dedicated to the details, thoughtful design and copy, and an ongoing search for ideas that spark discussion. We strive to break the conventions of our industry, our tools, and our platforms in order for our work to be more noticed, valued, and discussed.
Our work spans across AV, digital, social, print, experiential, and OOH for brands like A24, Amazon, Disney, FX, Mattel, WB, and more.
Watson is independently-driven, creatively-led, and minority-owned.
