What are the responsibilities and job description for the Digital Product Leader position at Webbula?
About Us
We're a leading provider of emailHygiene, Data Appends, and Programmatic Audiences services. Our mission is to empower businesses to drive authentic engagement with their ideal customers. We've been doing this since 2009 and have developed a reputation for delivering best-in-class results.
Job Summary
We're seeking a highly motivated and experienced SaaS Marketing Professional to join our team. The ideal candidate will have at least 3 years of experience driving product positioning, go-to-market strategies, and customer insights. You'll work closely with our Director of Marketing to define and execute marketing strategies that effectively communicate our product's value and drive customer engagement.
Key Responsibilities
- Market Analysis & Positioning: Develop clear and compelling product positioning and messaging that resonates with target personas.
- Product Launch: Support go-to-market launches with high-quality campaigns and content.
- Performance Measurement: Track and report on the effectiveness of marketing campaigns and initiatives.
Requirements
- Bachelor's degree in Marketing, Communications, English, or Journalism, or equivalent working experience.
- 3 years of experience in product marketing.
- Strong portfolio of written work, including product positioning, blogs, eBooks/white papers, campaigns, and sales enablement.
