Senior Marketing Manager, Salesforce CRM

Choose To Make A Difference

• Reporting to the Executive Director, Performance Marketing, the Senior Marketing Manager is responsible for overseeing and managing the organization’s customer relationship strategies with the primary goal to enhance customer satisfaction, loyalty and retention while driving growth.
• The Senior Marketing Manager of Customer Relationship Management will manage the customer engagement and retention strategies across marketing channels through extensive knowledge and experience with Salesforce, a proven track record in managing remarketing and retargeting campaigns for paid search and paid social media, and expertise in creating effective email journeys.

• Develop and implement comprehensive CRM strategies across media channels that align with the college/university’s goals and objectives.
• Utilize analytics to track performance, inform decision-making and improve conversion rates.
• Oversee the optimization of Salesforce CRM to enhance customer data management, streamline processes, and improve overall efficiency.
• Create and manage email journeys that nurture leads, drive customer engagement, and enhance retention.
• Utilize customer data and analytics to gain insights into customer behavior, preferences, and trends, and leverage these insights to improve CRM strategies.
• Identify trends and insights from each channel including open rate, CTR, and conversion rate.
• Create clear and concise reports visualizing CRM campaign performance data for stakeholders.
• A/B test different elements to determine the most effective journeys, creative, calls to action, and content.
• Partner with the SEO team to create meaningful content that will resonate with the audience and drive engagement and conversions.
• Collaborate with cross-functional teams to align content with business goals.
• Ensure that all content aligns with College/University’s brand guidelines and maintains a consistent and compelling voice.
• Stay up to date on the latest CRM trends and best practices.
• Stay up to date on features and capabilities of Salesforce Marketing Cloud and best practices for implementation.
• Performs other duties as assigned.

• Bachelor’s degree in Marketing, Business Administration or related field.
• 5-7 years of experience in CRM management.
• Extensive experience with Salesforce CRM, including customization, integration, and optimization.
• Experience building remarketing campaigns in paid social media.
• Very strong technical, hands-on experience in Salesforce Marketing Cloud with experience designing journeys.
• Higher Education experience is preferred; will look at experience in other industries where the consideration phase from inquiry to decision/enrollment/purchase is not immediate.
• Strong analytical skills and experience with analytical tools such as Adobe Analytics and GA4 with the ability to interpret data and make data driven decisions.
• Excellent leadership, communication and presentation skills.
• Experience with content management systems (CMS).
• Experience in GA4 and understanding of Adobe Analytics.
• Ability to present CRM performance data in clear and concise dashboards and reports for stakeholders.
• Ability to lead and motivate a team.
• This is an onsite position where you will work in our Administrative office in Irvine on a daily basis.

• $110,256.35 - $159,866.30
• Annual Bonus
• Great Benefits Package

CA Salary Range

Bonus Eligible

WCU Company Overview

Do you want a career that allows you to make a difference in other people’s lives? Discover what it means to truly believe in the work that you do at West Coast University.

At West Coast University, we have the privilege of educating students seeking careers in healthcare and guide them through their transformational journey from student to caregiver. Our associates are united behind that purpose and share a deep commitment to our values of teamwork, collegiality, transparency, and a student-centric approach to all we do. This focus creates an aligned, nimble, and consensus-driven culture that is solution-oriented and supports our associates’ professional growth.

WCU EEO Statement

West Coast University is proud to be an equal opportunity employer. We embrace diversity and are dedicated to creating an inclusive environment for all associates.

Salary : $110,256 - $159,866