General Manager at Western Bike Company

At Western Bike Company, we are on the lookout for a passionate and results-driven General Manager to join our team in Bellingham, WA. This leadership role will be based at our Vancouver Island location and offers a unique opportunity to lead a dynamic team while growing an exciting business in the bike industry.

About Us

Founded 12 years ago by two passionate entrepreneurs, Western Bike Company has built its reputation through unmatched trust and strong partnerships. We pride ourselves on listening, advising, and building long-term relationships with our customers and vendors, which helps us achieve mutual success.

Our niche lies in customized carbon wheelsets, and we’ve expanded to include R&D, marketing, customer service, and more. Our core brands include NOBL Wheels, and we also manufacture wheels for other companies. We have a manufacturing facility in Asia, offering composite rims for mountain, road, gravel, and fatbikes, and are continuously evolving.

At Western Bike Company, we value Pride, Passion, Attention to Detail, Fun, and Teamwork. Our dedicated North American team of 20-30 staff embodies these values every day, and we’re looking for someone who shares these principles.

The Role

As General Manager, you will lead and coordinate across all business functions, guiding teams in Outside Sales, Customer Service, Marketing, R&D, Wheel Building Operations, Supply Chain, IT, Accounting, and HR. You will be expected to think strategically, connect the dots between departments, and lead our team with a forward-thinking approach.

This role will involve regular participation in weekly and semi-monthly, EOS (Entrepreneurial Operating System) meetings, which bring all departments together to discuss KPIs, To-Dos, and business challenges. Initially, you will be involved in all meetings to learn the business, with a goal to eventually focus on strategic meetings and lead some on your own.

Key Responsibilities

• Simplify and streamline our business model for ease of understanding and efficiency.
• Foster a strong, collaborative company culture and ensure all teams are aligned with company goals.
• Develop and implement long-term business strategies to drive growth and profitability.
• Analyze market trends, competitive landscapes, and industry shifts to identify opportunities and threats.
• Lead and inspire cross-functional teams, fostering a positive and productive company culture.
• Prepare and manage budgets to ensure financial health
• Collaborate with product development teams to create new, innovative cycling products.
• Oversee recruitment, training, and development of staff, ensuring the company has the right talent.
• Identify potential risks (financial, operational, legal) and develop mitigation strategies.

What We’re Looking For

We’re seeking a General Manager who is an expert in strategic thinking, leadership, and operations. The ideal candidate will be able to:

• Connect the dots across diverse departments, ensuring alignment and efficiency.
• Be comfortable in a fast-paced, evolving environment, and effectively manage change.
• Has experience developing key partnerships.

Travel Commitment

This role will require travel to our Cumberland, British Columbia location to connect with the Canadian team. We will cover the costs of obtaining your E2 business visa for easy cross-border travel.

Some (limited) travel may be required trade shows/key events

Compensation & Benefits

Competitive based on Industry experience

Why Join Us?

This is a unique opportunity to make an impact at a fast-growing company with a passionate team. At Western Bike Company, you will have the chance to shape the future of our business, lead innovative projects, and work in a fun, collaborative environment where your contributions are valued.

Job Type: Full-time

Pay: From $70,000.00 per year

Language:

• English (preferred)

Work Location: In person

Salary : $70,000