Director of Sales Support & Marketing

Position Summary:

The Director of Marketing and Sales Support at Western Flyer Xpress is a dynamic and multifaceted role responsible for driving marketing strategies and sales support initiatives (80%) while enhancing the overall driver and contractor experience (20%). This position is pivotal in optimizing CRM systems, maintaining brand consistency, improving operational efficiency, and contributing to the company's growth and driver engagement.

Key Responsibilities:

Sales Support (80%)

• CRM Management: Oversee and optimize Hubspot for sales support, including lead scoring, lifecycle stages, and reporting. Implement and maintain automations and integrations with ZoomInfo to streamline prospecting and improve lead-to-deal conversion.
• Lead Generation: Develop and execute strategies for lead generation through digital channels, leveraging platforms such as Google, Meta, and LinkedIn.
• Website Management: Update and manage the WFX website (Squarespace/WordPress) to ensure alignment with marketing goals and sales initiatives.
• Content Creation: Develop engaging social media content, manage content calendars, and oversee posting across channels including TikTok, X, Facebook, Instagram, LinkedIn, and YouTube.
• Sales Enablement: Provide sales teams with the tools, resources, and marketing collateral needed to improve performance, including email sequences, sales decks, and pitch materials.
• Reporting & Analytics: Build and maintain custom Hubspot dashboards and reports to track KPIs, including lead conversion rates, sales cycle efficiency, and marketing campaign performance.
• Strategic Initiatives: Lead marketing strategies that support WFX's dry and refrigerated freight capabilities and WFX Logistics, as well as other business growth opportunities.
• Company Communications: Draft and distribute internal and external communications, including newsletters, corporate announcements, and marketing emails.
• Cross-Departmental Collaboration: Work closely with Sales, Operations, Finance, Safety, Human Resources, and Customer Service teams to ensure cohesive strategies and alignment with organizational goals.
• Event Planning & Support: Assist in organizing or supporting company events, including trade shows, driver meetings, and internal town halls.
  
  

Driver Experience and Operations Support (20%)

• Operations & Fleet Support: Collaborate with WFX Operations to improve communication and efficiency, including supporting the safety video training program, enhancing driver communication strategies, and implementing processes that support operational goals.
• Driver and Contractor Recognition: Develop and maintain initiatives to recognize and celebrate drivers' contributions to WFX, including comanaging the Winner's Circle program with Safety and showcasing achievements on social media.
• Brand Advocacy: Promote WFX's driver-first culture through creative storytelling and brand-aligned messaging on social media and company platforms.
• Efficiency Initiatives: Work closely with fleet managers and operations teams to streamline communication, improve resource allocation, and enhance driver and contractor support systems.
• Employee Engagement: Contribute to internal communications, employee newsletters, and initiatives to boost company culture, including internal contests and team-building activities.
• Process Improvement: Implement automations, improve workflows, and streamline processes in Monday.com, Hubspot, and Microsoft 365 to increase efficiency.
• Safety Program Communications: Manage communications related to the safety video training program, including analyzing completion rates and adjusting strategies to improve engagement.
• Project Management: Lead projects, manage timelines, allocate resources, and ensure successful execution of marketing and driver engagement initiatives.
  
  

Skills & Qualifications:

• Proven experience with Hubspot CRM, ZoomInfo, and Squarespace/WordPress website management.
• Strong background in digital marketing, sales enablement, and content strategy.
• Experience with social media management, including content creation, scheduling, and analytics.
• Excellent written and verbal communication skills, with experience drafting company communications, marketing emails, and driver engagement materials.
• Ability to manage multiple projects and priorities using tools like Monday.com and Microsoft 365.
• Analytical mindset with the ability to create customized reports and interpret data to drive decision-making.
• Experience in the transportation/logistics industry is a plus.
  
  

Key Metrics:

• Sales Support: Lead-to-deal conversion rate, CRM utilization rate, marketing campaign ROI, website engagement metrics.
• Driver Experience & Operations Support: Driver satisfaction and engagement scores, safety training completion rates, operational communication efficiency, and effectiveness of driver recognition initiatives.