Ecommerce Email and SMS Marketing Manager

Job Overview
We are seeking a dynamic and results-driven E-Commerce Marketing Manager to join our team. This role is pivotal in driving our online marketing strategies and enhancing our digital presence. The ideal candidate will have a strong background in digital marketing, e-commerce, and customer engagement, with a keen understanding of the latest trends and technologies in the industry. You will be responsible for developing and executing comprehensive marketing campaigns that engage customers and drive sales through our e-commerce platforms.

Duties
- Develop and implement effective e-commerce marketing strategies to increase online sales and customer engagement.
- Manage and optimize email marketing campaigns, ensuring effective customer segmentation and targeting.
- Utilize marketing automation tools to streamline processes and enhance customer interactions.
- Analyze website traffic and user behavior using Google Analytics to inform marketing decisions.
- Collaborate with cross-functional teams to create compelling content that resonates with target audiences.
- Conduct A/B testing on various marketing initiatives to determine effectiveness and optimize performance.
- Oversee the design and functionality of the e-commerce site, ensuring it is user-friendly and aligned with brand standards using HTML and CSS.
- Monitor industry trends, competitor activities, and emerging technologies to stay ahead of the curve in digital marketing practices.

Qualifications
- Proven experience in e-commerce marketing or digital marketing roles.
- Strong knowledge of HTML, CSS, SQL, and Marketing Cloud platforms.
- Proficiency in email marketing strategies and tools, along with experience in customer segmentation techniques.
- Familiarity with copywriting principles to create engaging content for various channels.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong project management skills with the ability to manage multiple tasks simultaneously while meeting deadlines.
- Exceptional communication skills, both written and verbal, with a focus on collaboration across departments.
- A proactive approach to problem-solving with a strong attention to detail.

Join us in shaping the future of our e-commerce initiatives as we strive for excellence in customer experience!

Job Types: Part-time, Contract, Freelance

Pay: $3,500.00 - $5,000.00 per month

Expected hours: 15 – 25 per week

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Application Question(s):

• Have you used Klaviyo and Postscript?
• Have you ever worked with an agency?
• We are looking for a contractor with a bonus structure to do part time work and manage our Email / SMS marketing. Please confirm this is alright and you understand.

Experience:

• Copywriting: 2 years (Required)

Work Location: In person

Salary : $3,500 - $5,000