Marketing Generalist

White Glove is an advisor-built, advisor-owned marketing services company dedicated to helping growth-minded financial professionals attract, connect and engage with quality leads. White Glove's core service offerings of lead-generating workshops, lead nurturing and client engagement solutions remove the stress from marketing and free up time to allow advisors to do what they do best — service clients. White Glove is an industry pioneer in digital seminar marketing and the only advisor marketing company that guarantees the success of its clients.

We are currently seeking a dynamic and enthusiastic Marketing Generalist to join our team. The Marketing Generalist role entails coordinating and supporting the execution of marketing initiatives across multiple channels. To succeed in the role, this person must be detail-oriented, highly self-motivated and an effective communicator. The ideal candidate is creative, willing to learn new things, possesses a passion for marketing and can thrive in a fast-paced environment.

Key Responsibilities:

• Develop, execute, and monitor marketing/communication strategies and tactics within scope of responsibility
• Collaborate with creative, content and digital marketing team members to fulfill requests from various departments
• Work closely with management to ensure proper branding and messaging is used for website copy, social media content, digital advertisements, etc.
• Provide content support (research, social media assistance, copy editing, etc.)
• Draft and edit marketing copy as requested (landing pages, social content, sales enablement materials, white papers, emails and more.)
• Generate reports to summarize digital marketing efforts for company social media accounts, blog, podcast, and any other platform integrated in the future
• Events and conferences – Assist and support marketing team with event needs
• Assess prioritization and return on marketing investment
• Coordinate activities required for event planning and execution
• Work with marketing team on conference follow up marketing
• Maintain and update any needed collateral for virtual and live events
• Manage the shipping coordination for conferences/podcast
• Monitor and manage the company promotional merchandise
• Manage conference booth inventory
• Assist with the creation and management of conference campaigns and reporting campaign effectiveness
• Assist, where needed, to support channel marketing initiatives
• Coordinate and assist with partner and client opportunities:
• Podcast/video interviews, testimonials, case studies, etc.
• Other tasks as assigned by manager

Required Qualifications:

• Minimum of an associate degree (bachelor’s preferred) in Business Administration, Marketing, Advertising, Communications, or related field
• 1-3 years of marketing experience
• Ability to work with staff at all levels of the organization
• Must have a high level of creativity, initiative, and self-direction
• Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
• Exceptional written and oral communication skills
• Ability to thrive in a fast-paced and team-oriented environment
• Strong attention to detail

Location:

• Birmingham, MI

Company Culture:

We’re a growing company made up of passionate innovators who love what we do. Our dedication to delivering a white glove service to our clients truly sets us apart from any other company and we’d love for you to be a part of it! We truly believe these core values accurately represent the White Glove team, and we’re always on the hunt for talented individuals who align with these core values.

1. Be Humble: Being willing to roll up your sleeves to do work that needs to get done, even if it’s not 'technically' part of your job description.

2. Giving: Selfless attitude and approach to your work.

3. Flexible: Ready and willing to pivot directions and experiment to test what does/doesn’t work, not simply stay within your lane.

4. Passionnovator: Exhibit passion and innovation in your work. View your job as more than a job that simply pays the bills.

Job Type: Full-time

Pay: $45,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Birmingham, MI 48009: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person

Salary : $45,000 - $60,000