What are the responsibilities and job description for the Lifecycle Marketing Manager (Growth) position at Whoop?
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is hiring an experienced, data-driven Growth Lifecycle Marketing Manager to manage and build growth initiatives such as referral programs, winback and new business initiatives. The Lifecycle Marketing Manager reports to the Senior Lifecycle Marketing Manager.
If you are a successful Lifecycle Marketer with a passion for omni channel communication who dreams of engaging member journeys, enjoys rolling up their sleeves and working on a high-achieving, high-stakes team - this is the perfect role for you.
Do you have the skills to fill this role Read the complete details below, and make your application today.
RESPONSIBILITIES :
- Support and drive growth across refer-a-friend, winback and new business initiatives through multiple channels including email, push, in-app, and SMS
- Drive innovative customer marketing efforts, always leveraging industry best practices
- Analyze campaign performance data and metrics to optimize strategies and maximize ROI
- Implement A / B testing and experimentation to improve conversion rates
- Collaborate cross-functionally with multiple teams to align on growth marketing efforts
QUALIFICATIONS :
This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
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