What are the responsibilities and job description for the Assistant Director of Litigation Marketing position at Wiggin and Dana LLP?
Job Responsibilities
- Develops and executes strategic programs that reinforce business development priorities for assigned practice groups
- Manages internal and external resources to execute marketing activities, including presentation preparation, RFP responses, thought leadership initiatives, and client relationship events
- Identifies speaking and authorship opportunities with professional organizations
- Evaluates sponsorship and event opportunities and provides recommendations to the team and practice groups
- Performs competitor analysis through marketing research
- Works with practice groups to coordinate assessments of emerging industry trends and issues to inform service offerings
- Assists in preparing content for third-party rankings and develops marketing materials
- Drafts internal communications and maintains marketing databases
- Organizes and supports client events, seminars, and webinars
- Cross-practice efforts for cross-selling initiatives and ensures well-written client lists and matters descriptions
