Assistant Director of Marketing and Business Development-Litigation

Summary

(CT or NYC)

The Assistant Director of Marketing and Business Development-Litigation works closely with the lawyers and the marketing team to implement and execute marketing, business development and external communications programs. The primary responsibility of this position is to support several assigned practice groups with all marketing and business development projects and day-to-day activities related to the groups’ marketing plans. This position will work closely with lawyers at all levels, the Director of Marketing and Business Development and the marketing and business development team in organizing and coordinating all related activities. This position will also be responsible for other various practice group requests and projects as the need arises.

The successful candidate must be self-motivated and detail-oriented, a strong writer who is able to draft and synthesize content into compelling messages and possess outstanding organizational skills. This position requires a very high energy level and flexibility.

Job Duties

The following are essential job duties and responsibilities of the Assistant Director of Marketing and Business Development-Litigation. This list is not exhaustive, and other duties may be assigned as necessary.

• Develops and executes strategic programs that reinforce the business development priorities for the practices and tracks and reports on progress.
• Manages internal and external resources in the execution of marketing activities, including the preparation of presentations and RFP responses; development of focused thought leadership activities; and planning and executing client relationship events.
• Identifies speaking and authorship opportunities with professional and trade organizations.
• Evaluates sponsorship and event opportunities and make recommendations to our team, practice groups and lawyers about the value of participating.
• Performs analysis of competitors through marketing research.
• Works with the practices to coordinate and develop assessments of emerging industry trends and issues to provide insight on service offerings.
• Assists in the preparation of content for third party ranking submissions, including Chambers, Legal 500, Law360 and others as assigned
• Drafts internal communications.
• Develops and maintains marketing materials and tracks experience and matters.
• Organizes, manages, and supports client events, seminars, and webinars.
• Coordinates with members of the team on cross-practice efforts for cross-selling initiatives.
• Ensures well-written, up-to-date representative client lists and matters/deal descriptions. Maintains descriptions in firm database
• Assists with the editing, layout and production of firm and practice group marketing materials (client electronic alerts and updates).
• Develops/manages website content, newsletters, brochures, and other external communication pieces related to relevant practices and geographic initiatives.
• Other responsibilities as necessary.
• Requirements

Education:

Bachelor's degree, preferably in marketing, communications, public relations, or journalism or equivalent experience.

Experience:

Minimum 7-10 years’ experience in strategic marketing and business development in a professional services environment. Previous experience at a law firm is preferred.

Knowledge/Skills and Abilities:

• Strong proofreading, written and verbal communication skills.
• Strong organizational skills and a basic understanding of law firm practice.
• Demonstrated ability to prioritize and balance competing demands and meet deadlines in a fast-paced professional environment.
• Strong interpersonal skills and ability to build relationships with a wide range of individuals with differing opinions and diverse personalities.
• Strong focus on customer service.
• Superior project management skills, attention to detail, and the ability to multi-task in a fast-paced environment.
• Ability to thrive in a collaborative, creative, entrepreneurial, team-based culture.
• Ability to be practical and focused while thinking creatively and completing tasks in a timely manner.
• Demonstrated initiative, resourcefulness, and self-directed behavior.
• Working knowledge of MS Word, Excel, PowerPoint, and Outlook required. Knowledge of CRMs, email software and proposal software a plus.
• Ability to periodically travel to other office locations.
• Ability to work in a hybrid remote/office environment.

The target base pay range for this role is $165,000-$180,000 and is dependent on experience and other relevant factors.