What are the responsibilities and job description for the Assistant Director of Marketing and Business Development-Litigation position at Wiggin and Dana LLP?
Job Title:
Assistant Director of Marketing and Business Development-Litigation
Summary:
The Assistant Director of Marketing and Business Development-Litigation works closely with lawyers and the marketing team to implement and execute marketing, business development, and external communications programs.
Job Duties:
- Develops and executes strategic programs that reinforce business development priorities for practices and tracks and reports on progress.
- Identifies speaking and authorship opportunities with professional and trade organizations.
- Evaluates sponsorship and event opportunities and makes recommendations to team, practice groups, and lawyers about value of participating.
- Performs analysis of competitors through marketing research.
- Works with practices to coordinate and develop assessments of emerging industry trends and issues to provide insight on service offerings.
- Assists in preparation of content for third party ranking submissions, including Chambers, Legal 500, Law360, and others as assigned.
- Drafts internal communications.
- Develops and maintains marketing materials and tracks experience and matters.
- Organizes, manages, and supports client events, seminars, and webinars.
- Coordinates with members of team on cross-practice efforts for cross-selling initiatives.
- Ensures well-written, up-to-date representative client lists and matters/deal descriptions. Maintains descriptions in firm database.
- Assists with editing, layout, and production of firm and practice group marketing materials (client electronic alerts and updates).
- Develops/manages website content, newsletters, brochures, and other external communication pieces related to relevant practices and geographic initiatives.
Requirements:
- Education: Bachelor's degree, preferably in marketing, communications, public relations, or journalism or equivalent experience.
- Experience: Minimum 6 years' experience in strategic marketing and business development in a professional services environment. Previous experience at law firm is preferred.
- Knowledge/Skills and Abilities:
- Strong proofreading, written, and verbal communication skills.
- Strong organizational skills and basic understanding of law firm practice.
- Demonstrated ability to prioritize and balance competing demands and meet deadlines in fast-paced professional environment.
- Strong interpersonal skills and ability to build relationships with wide range of individuals with differing opinions and diverse personalities.
- Strong focus on customer service.
- Superior project management skills, attention to detail, and ability to multi-task in fast-paced environment.
- Ability to thrive in collaborative, creative, entrepreneurial, team-based culture.
- Ability to be practical and focused while thinking creatively and completing tasks in timely manner.
- Demonstrated initiative, resourcefulness, and self-directed behavior.
- Working knowledge of MS Word, Excel, PowerPoint, and Outlook required. Knowledge of CRMs, email software, and proposal software a plus.
- Ability to periodically travel to other office locations.
- Ability to work in hybrid remote/office environment.
