What are the responsibilities and job description for the Director of Litigation Marketing and Business Growth position at Wiggin and Dana LLP?
The Assistant Director of Marketing and Business Development-Litigation will play a vital role in supporting the success of our practice groups by implementing effective marketing and business development strategies.
Key Responsibilities
- Develop and execute strategic programs that reinforce business development priorities for practices and track progress.
- Manage internal and external resources in the execution of marketing activities, including preparing presentations and RFP responses, developing thought leadership activities, and planning client relationship events.
- Identify speaking and authorship opportunities with professional and trade organizations and evaluate sponsorship and event opportunities.
- Perform analysis of competitors through marketing research and work with practices to coordinate and develop assessments of emerging industry trends and issues.
- Assist in the preparation of content for third-party ranking submissions and draft internal communications.
- Develop and maintain marketing materials and track experience and matters.
- Organize, manage, and support client events, seminars, and webinars.
- Cross-practice efforts for cross-selling initiatives.
