What are the responsibilities and job description for the Director of Practice Group Marketing position at Wiggin and Dana LLP?
About the Role
We are seeking an experienced marketing and business development professional to join our team as an Assistant Director of Marketing and Business Development-Litigation. This role will play a critical part in driving business growth and enhancing our firm's reputation through strategic marketing and business development initiatives.
Main Responsibilities
- Develops and executes strategic marketing plans that reinforce business development priorities for assigned practice groups
- Manages internal and external resources to execute marketing activities, including presentations, RFP responses, thought leadership activities, and client relationship events
- Identifies speaking and authorship opportunities with professional and trade organizations
- Evaluates sponsorship and event opportunities and provides recommendations to practice groups and lawyers
- Analyzes competitors through marketing research
- Works with practice groups to coordinate assessments of emerging industry trends and issues to provide insights on service offerings
Requirements
This role requires a self-motivated and detail-oriented individual with strong proofreading, written, and verbal communication skills. The ideal candidate has a minimum of 6 years' experience in strategic marketing and business development in a professional services environment, preferably at a law firm.
