Strategic Marketing and Business Development Leader

At Wiggin and Dana LLP, we are seeking a highly motivated and detail-oriented Assistant Director of Marketing and Business Development-Litigation to join our team.

Job Summary

The Assistant Director of Marketing and Business Development-Litigation will work closely with lawyers and the marketing team to implement and execute marketing, business development, and external communications programs. The primary responsibility of this position is to support several assigned practice groups with all marketing and business development projects and day-to-day activities related to the groups' marketing plans.

Key Responsibilities

• Develops and executes strategic programs that reinforce the business development priorities for the practices and tracks and reports on progress.
• Manages internal and external resources in the execution of marketing activities, including the preparation of presentations and RFP responses; development of focused thought leadership activities; and planning and executing client relationship events.
• Identifies speaking and authorship opportunities with professional and trade organizations.
• Evaluates sponsorship and event opportunities and makes recommendations to our team, practice groups, and lawyers about the value of participating.
• Performs analysis of competitors through marketing research.
• Works with the practices to coordinate and develop assessments of emerging industry trends and issues to provide insight on service offerings.
• Assists in the preparation of content for third-party ranking submissions, including Chambers, Legal 500, Law360, and others as assigned.
• Drafts internal communications.
• Develops and maintains marketing materials and tracks experience and matters.
• Organizes, manages, and supports client events, seminars, and webinars.
• Cross-practice efforts for cross-selling initiatives.